Affiliate marketing partnerships are even more powerful than paid search spending

[himuhumaira]

In today’s environment, attracting customer attention and loyalty is costly. Recent studies show that the cost of customer acquisition programs has increased by 222% over the past eight years. At the same time, the effectiveness of traditional and digital advertising campaigns is decreasing as advertising costs continue to rise.

Unlike traditional or digital advertising, however, co-marketing offers a cost-effective way for businesses to reach more customers while increasing the return on their marketing spend. Instead of spending blindly on traditional lithuania mobile database advertising without any certainty of results, co-marketing relationships operate on a performance-based model. This method links costs directly to results, ensuring that every dollar spent delivers tangible results such as increased revenue, downloads, leads, clicks, or views.

A study by the Performance Marketing Association found that affiliate marketing’s return on ad spend (ROAS) reached 12:1 in 2022, a strong return on investment compared to other digital marketing channels.

Building trust
After years of being bombarded with thousands of ads every day, 69% of consumers now distrust traditional advertising. Instead, they make purchasing decisions based on research and recommendations from trusted sources.

According to a Micro Biz Mag report, UK consumers are twice as likely to trust product recommendations from people they follow on social media as they are to trust company websites. Additionally, Adweek revealed that nearly half of US consumers have made a purchase based on recommendations from content creators.

This demonstrates that brands can leverage consumer trust to build their credibility. Third-party testimonials are a powerful form of social proof, helping customers feel reassured and confident in the value of a brand.