How to Troubleshoot and Best Practices for Your Industry
Posted: Thu Feb 20, 2025 4:02 am
It is very common for the potential client to perceive the symptoms or superficial problems of their situation, but not the root problem that causes them and even less that your software or services can solve it. Creating quality content related to how to solve problems helps the buyer consider the different options they have to solve a problem, including your solution.
Likewise, the content they share about successful companies carrying out certain practices properly allows them to educate prospects on the correct way to solve their problems. In this way, the person will be more aware of the path to follow.
Resources, Ebooks and Guides
Content offers, as downloadable content is known, have two objectives: to generate contact data conversions and to accompany the buyer in their purchasing process, while also giving them a deeper understanding of the context of your solutions. An important aspect to consider is to classify each resource according to the stage of the purchasing process.
Other resources, such as templates, checklists, and worksheets, allow potential clients to interact with your content and reuse it in their daily work.
LinkedIn and content distribution
With the above tactics we generate organic traffic and encourage egypt phone number data conversion into leads. However, distributing content on AdWords, Facebook, LinkedIn and Twitter can also help convert content into sales opportunities.
LinkedIn in particular is a powerful platform to attract prospects to your business, as it is focused on business relationships and has prospecting tools such as Sales Navigator. In our experience, LinkedIn and an account-based marketing campaign , under an inbound approach, help focus efforts and generate a better ROI.
Identify when your prospects are ready to buy
An important factor to consider in long purchasing processes is that the prospect is not always willing to hire your services at that moment. To identify when they are interested in your solutions, we use two tactics: lead nurturing and lead scoring.
Lead nurturing helps you guide a person through their purchasing process, while supporting them with valuable content. Meanwhile, lead scoring measures a prospect's level of interest and allows you to identify when the buyer is ready to buy.
These practices for generating potential clients are elements of an inbound marketing strategy . If you want to know more, download the ebook Inbound for the growth of B2B companies .
Likewise, the content they share about successful companies carrying out certain practices properly allows them to educate prospects on the correct way to solve their problems. In this way, the person will be more aware of the path to follow.
Resources, Ebooks and Guides
Content offers, as downloadable content is known, have two objectives: to generate contact data conversions and to accompany the buyer in their purchasing process, while also giving them a deeper understanding of the context of your solutions. An important aspect to consider is to classify each resource according to the stage of the purchasing process.
Other resources, such as templates, checklists, and worksheets, allow potential clients to interact with your content and reuse it in their daily work.
LinkedIn and content distribution
With the above tactics we generate organic traffic and encourage egypt phone number data conversion into leads. However, distributing content on AdWords, Facebook, LinkedIn and Twitter can also help convert content into sales opportunities.
LinkedIn in particular is a powerful platform to attract prospects to your business, as it is focused on business relationships and has prospecting tools such as Sales Navigator. In our experience, LinkedIn and an account-based marketing campaign , under an inbound approach, help focus efforts and generate a better ROI.
Identify when your prospects are ready to buy
An important factor to consider in long purchasing processes is that the prospect is not always willing to hire your services at that moment. To identify when they are interested in your solutions, we use two tactics: lead nurturing and lead scoring.
Lead nurturing helps you guide a person through their purchasing process, while supporting them with valuable content. Meanwhile, lead scoring measures a prospect's level of interest and allows you to identify when the buyer is ready to buy.
These practices for generating potential clients are elements of an inbound marketing strategy . If you want to know more, download the ebook Inbound for the growth of B2B companies .