What is Marketing?
Posted: Thu Feb 20, 2025 4:00 am
Marketing refers to a series of strategies and methods for effectively delivering products and services to the target audience and promoting sales. It encompasses
the entire process from understanding customer needs and planning products to meet those needs, to sales strategies and after-sales service.
In particular, in recent years, with the development of digital belgium mobile database digital marketing and SNS marketing have played an important role, and these have been attracting attention as a method for companies to directly communicate with customers and get responses in real time.
By correctly understanding marketing, you can expect not only the growth of your company, but also the strengthening of your competitiveness and an improvement of your presence in the market.
Traditional Marketing Definition
Traditional marketing has been approached mainly from the perspective of the 4Ps (Product, Price, Place, Promotion). The central themes were how to plan the product, what price to set, which distribution channel to sell it through, and how to carry out promotional activities.
The 4Ps, also known as the marketing mix, were proposed by American marketing scholar Edmund Jerome McCarthy in 1960.
This approach allowed companies to effectively market their products and services and make them appealing to consumers.
Traditional marketing emphasized the importance of understanding customer needs through market research and formulating a market strategy based on that. The main objective was to increase product awareness and stimulate purchasing desire by making full use of methods such as advertising and sales promotion.
Marketing activities in this era mainly used mass advertising, and it was common to send one-way messages to a wide range of consumers.
Digital technology was not as developed as it is today, making it difficult to accurately segment target customers and provide individual responses, but it was still positioned as an important method to support sustainable business growth.
the entire process from understanding customer needs and planning products to meet those needs, to sales strategies and after-sales service.
In particular, in recent years, with the development of digital belgium mobile database digital marketing and SNS marketing have played an important role, and these have been attracting attention as a method for companies to directly communicate with customers and get responses in real time.
By correctly understanding marketing, you can expect not only the growth of your company, but also the strengthening of your competitiveness and an improvement of your presence in the market.
Traditional Marketing Definition
Traditional marketing has been approached mainly from the perspective of the 4Ps (Product, Price, Place, Promotion). The central themes were how to plan the product, what price to set, which distribution channel to sell it through, and how to carry out promotional activities.
The 4Ps, also known as the marketing mix, were proposed by American marketing scholar Edmund Jerome McCarthy in 1960.
This approach allowed companies to effectively market their products and services and make them appealing to consumers.
Traditional marketing emphasized the importance of understanding customer needs through market research and formulating a market strategy based on that. The main objective was to increase product awareness and stimulate purchasing desire by making full use of methods such as advertising and sales promotion.
Marketing activities in this era mainly used mass advertising, and it was common to send one-way messages to a wide range of consumers.
Digital technology was not as developed as it is today, making it difficult to accurately segment target customers and provide individual responses, but it was still positioned as an important method to support sustainable business growth.