People are brands, brands try to be people: on effective content marketing

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A few years ago, only media outlets and marketing and advertising professionals had a voice. That voice capable of reaching masses of people. Now, it’s not just them, but all of us. With the internet and social media, we iran mobile database become not only content producers, but also storytellers. Some more, some less. Stories planned to be real stories, or traces of what was published by someone without any pretense or care, which have become part of their history.

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The options exploded, we went from mass markets to hit markets and were able to meet desires that had never been met before. This is because, until then, products were almost completely personalized. Faced with so much voice and competition, that direct, interruptive and non-targeted advertising lost its voice. On the other side, people who no longer accessed the internet, but who now practically lived on it with their cell phones that made them so addicted (they look at it 2,617 times a day ).

And if they were so connected, we could only think the following: if these people want more, more and more, then let's create more content. And how would these people respond? Yes, we want more, because with each update of the feed we would like to see something new. But, with so much content, we don't have time to see it all. Only what really catches our attention will be worthy of a click and reading.