For example: the number of websites that have external links pointing to certain pages within the website, the importance and relevance of each of these links, the number of people who visit the website through Google's natural search.
FINAL RECOMMENDATION: Click here on this link and see Neil Patel's Free Course on SEO
nvest some money in Google Ads
While SEO can help you reach the top of the results pages, it’s still a brazil email list long-term strategy that can take weeks or even months to start seeing results. For more immediate exposure, and if you have the budget, Google Ads is the best option.
Google Ads ads appear at the top of search engine results pages, above organic and local listings. And among the search engines available, Google is by far the most popular not only because it controls the majority of search engine traffic, but also because of its high level of flexibility, ad building capabilities, and detailed performance metrics.
While mastering Google Ads takes some time and a lot of trial and error, an optimized campaign is well worth the investment.
Advertising on Google can be done through text ads on the Search Network or branded banner ads on the Display Network.
FINAL RECOMMENDATION: Click here on this link and learn more about Google Ads with our articles
Create a Facebook strategy
Facebook is of great importance in social media strategies anywhere in the world, because it is the social network with the most people and allows you to accurately segment your target audience when carrying out promotional actions.
When starting a fan page, I recommend focusing on publishing content continuously for 6 months and then reading the metrics and understanding the best days and times to publish daily posts and other conclusions.
It is essential to use Facebook Insights!
There are several features you can use on Facebook to promote your business. Here are a few:
Facebook Profile
Facebook Fan Page
Facebook Groups
Facebook Live
Facebook Events
Facebook Ads
Facebook Messenger
It is very important:
Activate some applications that connect the YouTube, Instagram, Pinterest, Twitter account (to help with this task we can use the Woobox tool )
Harmonize the graphic aspect of communication by publishing CTA images/banners using Canva , for example
Create credible and effective institutional texts
Insert automated message to try to capture leads in a Digital Bait when someone starts following the fan page
Prepare the way for continuous publication of articles and information, studying the competition and increasing the qualified audience with tools
You should also start doing daily Likes and shares on other Facebook pages.
The adopted strategy must include the publication of internal links to the project online, whether from the website, landing pages or blog.
For example, 3 to 5 daily support blog posts is highly recommended.
But publishing quality external links is also important.
As well as photographs, gifs and videos created in-house and produced externally
Direct sales products/services should only be promoted once in every 5 posts
At least one of these 5 posts will correspond to an external (third party) link to relevant industry news/articles
In this way, we will create balanced and attractive communication based on an equation of 80% content and 20% sales.
FINAL RECOMMENDATION: Click here on this link and see Neil Patel's Free Course on Facebook
Incorporate Instagram into your Digital Strategy
Instagram , like all social networks, has its own rules, limits and well-defined usage parameters. But there are many reasons why businesses should have a constant and strategic presence on Instagram , which is currently considered the fastest growing and most engaging social network on the Internet.
Despite being the biggest gold mine on the Internet today, the truth is that it is not always easy to manage Instagram accounts , post regularly to maintain consistency in content and still make money with this strategy.
What we want above all on Instagram is to initially create a huge legion of followers, which in the future will be enhanced with images of messages with commercial appeal.
With the help of tools, anyone can publish regularly in order to create engagement on Instagram accounts, creating reputation and authority within the respective market niche.
Only after this phase should you invest in specific campaigns (with pre-defined sequences) to obtain a return on the interest generated via Instagram .
1- Create a professional page and not a personal one
2 – Develop a brand strategy before you start
3 – Edit your sharing settings
4 – Define a style for your photographs
5 – Insert your Instagram photos into your blog/website/Facebook
6 – Automate the dissemination of your publications on Instagram through IFTTT
7 – Incentivize followers with exclusive promotional codes
8 – Share photos in which you have been tagged
9 – Organize a photography contest
10 – Make yourself known by liking photos and following other users
11 – Use hashtags, research which ones are most used and use them
12 – Use and promote your profile link as the preferred target for your followers’ attention
FINAL RECOMMENDATION: Click here on this link and see Neil Patel's Free Course on Instagram
