Continuing the idea from the previous point, if a certain method is widely used for mass mailing of potentially harmful messages (phishing, malware, spam), spam filters will also learn to recognize it . So if you only include multiple recipients in the blind copy (Bcc) of a message, it will most likely end up in the Spam folder.
The more recipients you have in your BCC, the more likely your email will end up in spam. This will also the trust that email servers have in your mailbox .
This is less likely with colleagues in the same company domain or with customers you belgium phone number data communicate with via email, but if you are addressing a more lukewarm audience, the path through blind copies can backfire on you in the long run.
Limited number of addresses in bulk mailing
If you decide to use Bcc for mass mailings, keep in mind its limits. Outlook has a limit of 500 blind carbon copy (Bcc) recipients, while Gmail has a limit of 2,000 .
It is impossible without manual labor
Sending mass messages via blind carbon copy (Bcc) is a laborious task . You have to prepare the data carefully, separate the individual addresses with commas, and check that each of them does not contain any errors that would mean that the email client cannot correctly determine the addresses. Typically, a space in the name, an extra comma, etc.
But the manual work doesn't end with sending the email. What if you receive a response from a customer: "I'm not interested in receiving commercial communications." It's your responsibility to update their consent to receive commercial communications via email. What if they reply from a different email address? What if some of your customers don't reply and you want to send them a polite reminder after a week?
That's right, you're in for hours of (useless) manual work , where one mistake means failure.
Shooting blindly without personalization and analytics
Sending mass messages through Outlook or Gmail means that all recipients receive the same message . No personalization, no personalization, nothing. You're sending a dozen unpersonalized messages. that you hope will resonate with at least a fraction of your recipients.
The only way you can measure the success of your email is by the number of replies to the message. However, you won't be able to find out how many people received the email, how many opened it, or how many of them clicked on any of the links. You'll also have to keep track of the statistics manually, but we've already talked about that above.
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