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It is built through recognition from other industry experts, mentions in respected publications, and backlinks from high-quality websites. Google evaluates authority by looking at factors such as the quality of sources linking to the content and mentions of the author or website in trusted outlets. A website or content creator that is considered the definitive source on a topic has very high authority. Trustworthiness Trust is the most crucial element of the EEA framework. Google emphasizes that untrustworthy pages have a low EEA, regardless of their apparent expertise, knowledge, or authority. Trust is assessed based on the accuracy, honesty, safety, and reliability of the content and the website.


Factors such as transparency in contact uk mobile database information, clear policies, website security, and accuracy in the information provided contribute to trustworthiness. The evolution of EAT to EEAT The transition from EAT to EEAT represents a significant shift in the way Google evaluates the quality of online content. importance of practical experience in creating valuable and trustworthy content. Why was 'Experience' added? Google added 'Experience' to the EAT concept to emphasize the relevance of first-hand knowledge in content creation. This addition recognizes that practical experience brings unique value that complements theoretical expertise and authority.