Black Friday 2021: 10 Digital Strategies to Increase Your Website Sales
Posted: Sat Dec 07, 2024 6:11 am
15 November, 2021 @ 3:44 pmby Gonçalo Sousain Entrepreneurship , Digital Strategy , Digital MarketingLeave a comment
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A date of exceptional importance for online businesses is approaching: Black Friday. While the online sales channel proved to be extremely important throughout last year, including on Black Friday 2020, no belgium email list major changes are expected for this year, even though physical stores already have fewer restrictions on the entry and permanence of customers within their premises.
10 Digital Strategies to Increase Your Website Sales
Invest in landing pages
Create custom landing pages for Black Friday . This will not only help your brand create a competitive advantage, but it will also increase the number of contacts and, consequently, the conversion rate.
For example, in exchange for a special offer or promotion, you can ask users to fill out a form in which they leave their contact details which, once registered in your database, will be important in your marketing campaigns in order to convert leads into customers.
Invest in email marketing
Black Friday is only on November 26th, but in order to increase your brand's visibility and prepare the ground for this important day for consumers, you can create a pre-campaign where you take advantage of some offers and promotions in advance.
A good way to do this is through email marketing, as this tool will allow you to offer differentiated and advance promotions to consumers, in order to awaken in them the need to purchase.
Personalize the messages you send as much as possible, as doing so will make your emails relevant and business-enhancing content.
Offer payment methods that suit consumer habits
Even if you properly prepare your e-commerce website to sell on Black Friday 2021 from a Marketing and Logistics point of view, if the check-out process (purchase completion with payment) is slow and offers online payment methods that are not suited to consumer habits, it is very likely that the shopping cart will be abandoned.
To prevent this from happening, you need to pay special attention to the online payment methods you make available to your customers. We found an example of a safe and cutting-edge option in REDUNIQ@Payments, a solution that simplifies the entire remote payment process in terms of time and costs, even if you don't have a website and sell through marketplaces.
Developed by REDUNIQ, a specialist in the development of online payment solutions , REDUNIQ@Payments is a “turnkey” online payment method that will allow you to receive payments via WhatsApp, email, SMS, Multibanco, Visa and Mastercard cards, Multibanco or MB WAY references and, consequently, attract more customers to your digital business.
From the same REDUNIQ comes another solution for accepting payments from e-commerce, but this time more targeted at professional online stores. Called REDUNIQ E-Commerce, this solution will allow the website, through a simple integration process, to accept online payments with Visa and Mastercard debit and credit cards, Multibanco reference and MB WAY.
Boost your organic presence in search engines
For your website to rank high in search engines and, as such, be easily found by consumers, it is important that you develop content in advance to create a history and reinforce your organic presence through good SEO practices.
The easier it is for users to find your brand on search engines, the less you will have to invest in paid content and the better results you will get.
Invest in paid traffic
If you have only just started investing in promoting your website's organic presence in search engines, you will not have time to see the results in time for Black Friday 2021. In these cases, the strategy should involve investing in a paid traffic strategy, such as Facebook Ads, Google Adwords or sponsored links, to gain visibility in search engines and, thus, increase traffic and ROI.
Go mobile
The democratization of smartphones and the ease that this device provides consumers when searching for and purchasing products online means that you must optimize your website for mobile devices.
To get good results during Black Friday (and throughout the rest of the year), make optimizations that, among other things, adapt your web pages to any screen size, improve the speed of your sites and allow you to create paid traffic campaigns targeted at smartphones.
Take advantage of the potential of your social networks
A successful marketing campaign cannot ignore the potential of social media as a tool for attracting customers. Therefore, focus on creating attractive and creative content for your Facebook and Instagram before and during Black Friday 2021. Remember that social media is, in most cases, the only communication link between your business and customers.
Track performance metrics
Track performance metrics on your website and social media pages: page actions, views, likes, reach, engagement, messaging, and videos.
These reports are extremely important to know not only whether your brand has achieved the objectives it set out to achieve, but also as an important tool for optimizing your marketing strategies, especially on a date as important for an online business as Black Friday.
For example, the Facebook Insights solution allows you to track metrics and understand your consumer type, helping you to improve your content.
Personalize your shopping experience
Increasing your website sales during Black Friday will also involve being closer to your customers’ needs. Compiling, analyzing and interpreting consumer behavioral data is essential to providing a higher quality service and, therefore, boosting sales.
Companies like the giant Amazon use online personal data (freely and consciously provided) such as search queries, page visits and purchase history to personalize the shopping experience and best meet the demands of their customers.
In addition to this behavioral analysis, consider, if time permits, introducing chatbots that can provide pre-service to the customer, such as answering questions about a product or discussing a complaint.
In addition to these elements, consider using virtual reality to display products on the website and, as we have seen, simplified payment methods. All together, these are elements that will help you personalize customer service while minimizing the distance that digital creates.
Improve Delivery Logistics
A large number of online purchases are expected during Black Friday, purchases that will have to be delivered on time to their buyers.
To ensure that your delivery logistics do not earn you negative reviews that drive potential customers away, study the options that the various delivery services offer and choose the one that not only best suits your business, but also best benefits your customer, as this may involve, for example, charging (or not) transport costs.
Share this article
A date of exceptional importance for online businesses is approaching: Black Friday. While the online sales channel proved to be extremely important throughout last year, including on Black Friday 2020, no belgium email list major changes are expected for this year, even though physical stores already have fewer restrictions on the entry and permanence of customers within their premises.
10 Digital Strategies to Increase Your Website Sales
Invest in landing pages
Create custom landing pages for Black Friday . This will not only help your brand create a competitive advantage, but it will also increase the number of contacts and, consequently, the conversion rate.
For example, in exchange for a special offer or promotion, you can ask users to fill out a form in which they leave their contact details which, once registered in your database, will be important in your marketing campaigns in order to convert leads into customers.
Invest in email marketing
Black Friday is only on November 26th, but in order to increase your brand's visibility and prepare the ground for this important day for consumers, you can create a pre-campaign where you take advantage of some offers and promotions in advance.
A good way to do this is through email marketing, as this tool will allow you to offer differentiated and advance promotions to consumers, in order to awaken in them the need to purchase.
Personalize the messages you send as much as possible, as doing so will make your emails relevant and business-enhancing content.
Offer payment methods that suit consumer habits
Even if you properly prepare your e-commerce website to sell on Black Friday 2021 from a Marketing and Logistics point of view, if the check-out process (purchase completion with payment) is slow and offers online payment methods that are not suited to consumer habits, it is very likely that the shopping cart will be abandoned.
To prevent this from happening, you need to pay special attention to the online payment methods you make available to your customers. We found an example of a safe and cutting-edge option in REDUNIQ@Payments, a solution that simplifies the entire remote payment process in terms of time and costs, even if you don't have a website and sell through marketplaces.
Developed by REDUNIQ, a specialist in the development of online payment solutions , REDUNIQ@Payments is a “turnkey” online payment method that will allow you to receive payments via WhatsApp, email, SMS, Multibanco, Visa and Mastercard cards, Multibanco or MB WAY references and, consequently, attract more customers to your digital business.
From the same REDUNIQ comes another solution for accepting payments from e-commerce, but this time more targeted at professional online stores. Called REDUNIQ E-Commerce, this solution will allow the website, through a simple integration process, to accept online payments with Visa and Mastercard debit and credit cards, Multibanco reference and MB WAY.
Boost your organic presence in search engines
For your website to rank high in search engines and, as such, be easily found by consumers, it is important that you develop content in advance to create a history and reinforce your organic presence through good SEO practices.
The easier it is for users to find your brand on search engines, the less you will have to invest in paid content and the better results you will get.
Invest in paid traffic
If you have only just started investing in promoting your website's organic presence in search engines, you will not have time to see the results in time for Black Friday 2021. In these cases, the strategy should involve investing in a paid traffic strategy, such as Facebook Ads, Google Adwords or sponsored links, to gain visibility in search engines and, thus, increase traffic and ROI.
Go mobile
The democratization of smartphones and the ease that this device provides consumers when searching for and purchasing products online means that you must optimize your website for mobile devices.
To get good results during Black Friday (and throughout the rest of the year), make optimizations that, among other things, adapt your web pages to any screen size, improve the speed of your sites and allow you to create paid traffic campaigns targeted at smartphones.
Take advantage of the potential of your social networks
A successful marketing campaign cannot ignore the potential of social media as a tool for attracting customers. Therefore, focus on creating attractive and creative content for your Facebook and Instagram before and during Black Friday 2021. Remember that social media is, in most cases, the only communication link between your business and customers.
Track performance metrics
Track performance metrics on your website and social media pages: page actions, views, likes, reach, engagement, messaging, and videos.
These reports are extremely important to know not only whether your brand has achieved the objectives it set out to achieve, but also as an important tool for optimizing your marketing strategies, especially on a date as important for an online business as Black Friday.
For example, the Facebook Insights solution allows you to track metrics and understand your consumer type, helping you to improve your content.
Personalize your shopping experience
Increasing your website sales during Black Friday will also involve being closer to your customers’ needs. Compiling, analyzing and interpreting consumer behavioral data is essential to providing a higher quality service and, therefore, boosting sales.
Companies like the giant Amazon use online personal data (freely and consciously provided) such as search queries, page visits and purchase history to personalize the shopping experience and best meet the demands of their customers.
In addition to this behavioral analysis, consider, if time permits, introducing chatbots that can provide pre-service to the customer, such as answering questions about a product or discussing a complaint.
In addition to these elements, consider using virtual reality to display products on the website and, as we have seen, simplified payment methods. All together, these are elements that will help you personalize customer service while minimizing the distance that digital creates.
Improve Delivery Logistics
A large number of online purchases are expected during Black Friday, purchases that will have to be delivered on time to their buyers.
To ensure that your delivery logistics do not earn you negative reviews that drive potential customers away, study the options that the various delivery services offer and choose the one that not only best suits your business, but also best benefits your customer, as this may involve, for example, charging (or not) transport costs.