echnologies, % Say Lack Of

[database50]

One In Three (%) Cite Creating Content That Requires Technical Skill, And % Say Creating Enough Content To Keep Up With External Demand. Enterprise Marketers' Content Creation Challenges. Click To Enlarge The Most Frequently Cited Non-creation Challenge Is A Lack Of Resources (%). So, If You Thought Working For An Enterprise Meant You Wouldn’t Have To Get Scrappy, Think Again.

Other Challenges Include Workflow Issues/content Approvals cayman islands phone number material Process (%), Aligning Content Efforts Across Sales And Marketing (%), Aligning Content With The Buyer’s Journey (%), And Accessing Subject Matter Experts (%). But That’s Not All: % Cite Keeping Up With New TStrategy, % Cite Keeping Up With Privacy Rules, And % Say Technology Integration.



Situational Challenges Enterprise Content Creation Teams Face. Click To Enlarge Use Of Content Types, Distribution Channels, And Paid Channels As In The Previous Year, The Three Most Popular Content Types/formats Are Videos (%), Short Articles/posts (%), And Case Studies/customer Stories (%). Seventy-two Percent Use Long Articles/posts, % Use Brochures, % Use Data Visualizations/visual Content, % Use Thought Leadership E-books/white Papers, And % Use Product/technical Data Sheets.