Online reputation management in search engines
Posted: Sat Dec 07, 2024 4:46 am
If you still want to compete with your current brand, the best way is to work on building your domain authority, creating a powerful website and getting references on third-party websites.
Another very real possibility in industrial companies is that there may be some unpleasant news from the past in the press (bad references, union conflicts, accidents, legal cases...) that appear with your brand search. In this case, long-term work must be done to ensure that these references remain outside the first SERP pages. How? By doing intense digital public relations work to ensure that your 'new news' has more value for Google than the 'old news'.
Regardless of what the first page of list of colombia consumer email Google looks like when you search for your business, there are a few things you should know about it and how you can take advantage of its potential.
1. Your own URL on Google
Your own website's homepage (with your proprietary URL) will likely be one of the first results for a branded search . Accompanying the result will be the page's title tag, meta description, and usually a set of links to internal pages. If not, you need to do some work to get there.
To start, you need to do some basic SEO work . If your title tag and meta description aren’t ideal, you can update them using a tool or plugin like Yoast or Rank Math for WordPress.
Another very real possibility in industrial companies is that there may be some unpleasant news from the past in the press (bad references, union conflicts, accidents, legal cases...) that appear with your brand search. In this case, long-term work must be done to ensure that these references remain outside the first SERP pages. How? By doing intense digital public relations work to ensure that your 'new news' has more value for Google than the 'old news'.
Regardless of what the first page of list of colombia consumer email Google looks like when you search for your business, there are a few things you should know about it and how you can take advantage of its potential.
1. Your own URL on Google
Your own website's homepage (with your proprietary URL) will likely be one of the first results for a branded search . Accompanying the result will be the page's title tag, meta description, and usually a set of links to internal pages. If not, you need to do some work to get there.
To start, you need to do some basic SEO work . If your title tag and meta description aren’t ideal, you can update them using a tool or plugin like Yoast or Rank Math for WordPress.