Offer an unmissable discount or extra incentive

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For customers who have abandoned their carts due to unexpected prices, the countermove is well and truly served. You can enrich your email with a discount code , so as to break any hesitation. You could, why not, offer free shipping , or even a small gift for the next purchase.

Tricks like this can increase conversion rates because they leverage one of the most important marketing components : price.


Abandoned Cart Email Example with Free Shipping
From New Zealand, a well-known e-cigarette brand uses a play on words to communicate free shipping

When writing an email, not only in the e-commerce afghanistan phone number list field, there are two elements more important than all the others: the subject and the preview text . In fact, whether or not the message is opened depends on these.

Calibrating these two components in abandoned cart emails is a feat of skill. There are several variables at play: the type of target, the reasons for abandonment, the products to relaunch in the email.

The subject, rather than being short, must be clear and concise. It must be able to explain the nature of the message, without too many details. You can instill urgency, sympathy, curiosity , but it must absolutely not annoy the recipient.

If a subject line tells a reader what to expect, a preview is the appetizer for the entire email. Forget about unnecessary pleasantries and polite greetings. With abandoned carts, it's best to get straight to the point . Remember that you usually only have 60 characters to pique the user's interest.