Nowadays, companies and brands are in constant competition to appear at the top of user search results. And it makes sense, since those top positions are the ones that guarantee better performance.
So if you are thinking about creating an email marketing and SEO strategy to achieve your goals, you should have a more complete knowledge. Ideally, you should have enough knowledge so that you can develop your project through this channel quickly and easily.
TABLE OF CONTENTS
Techniques to integrate email marketing and SEO
1.- Improve your content via email
2.- Personalize the content of the email
3.- Get backlinks through email
4.- Keep the content of the email on your website
5.- Include links to social networks in your email
6.- Create segmented lists
7.- Ask your subscribers for feedback
Email marketing and SEO the perfect duo
Techniques to integrate email marketing and SEO
As the popular saying goes, two heads are better mali email address than one , and in this case, integrating two strategies can provide better results than using just one. For this reason, you need to know which techniques you can apply to effectively combine email marketing and SEO:
1.- Improve your content via email
Content of the mail
You can leverage email marketing to improve your content and attract more visitors to your website. The best way to show this is through this channel, since the recipients who subscribed are actually interested in what you have to offer them.
You have the opportunity to work with different types of content: videos, blogs, infographics, e-books , etc. Once you have created these materials, you can share the link with your subscribers. This way, they will be able to learn more about you beyond what they receive by email.
What happens when you send links to your content to subscribers ? You generate more traffic to your website organically and without much effort. Moreover, it will also help you increase the views of your content. This way, users will share it more and attract more people to your page.
All of this will help you to be noticed by Google, as it will consider your content to be interesting and valuable. It will increase your ranking, which translates into greater visibility for you and an increase in visits to your page.
2.- Personalize the content of the email
Beyond having quality content, you have to make sure that it is personalized so that it catches the recipient's attention from the first moment. An effective idea is to base it on the demographic data of the audience you are targeting.
It is advisable that both the content of the website and the content of the email are related. To bring your subscribers to your site, it is important to optimize personalization so that the user feels that you are addressing him exclusively.
You need to make it clear that they can expand on that information or discover related content by visiting your website. This can be the call to action in your email, which can undoubtedly influence your page's SEO. Keep in mind that the more relevant it is to the recipients, the more likely they are to engage.
There are many specialized platforms that can help you personalize your email content. And today, this task is even easier thanks to advances in artificial intelligence (AI).
