Tik Tok: everything you need to know about the social network of the moment
Posted: Sat Dec 07, 2024 4:27 am
TikTok's numbers are impressive, and it's clear that the app is widely and fun to use. TikTok has gained ground in the market, facing strong competitors such as Facebook and Instagram. However, its success is rooted in an efficient business strategy.
Alessandro Alessio
May 18, 22 | 7 min read
tik tok
Reading time: 5 minutes
Apps have become more useful, functional and important since the advent of smartphones. And just as there are features that help in everyday life, there is also the entertainment segment.
In the midst of this category, one app has stood out: yes, you guessed it! It's TikTok, a social network that has been achieving very significant download numbers since 2018.
TikTok has been making waves and fighting for a place with popular social networks like Instagram and Facebook, thanks to its fun targeting and segmentation of a young audience .
Are you curious to know where such success comes from and why it is downloaded so much? In this post, you will learn what you need to know about TikTok and get to know some more details about this app. Shall we begin?
How did TikTok come about?
What drove TikTok's growth?
How did TikTok get its start in the US and global markets?
How does Tik Tok work?
How did TikTok come about?
TikTok is an app that emerged from the merger with Musical.ly, which was geared towards music.
This line was maintained, however, the tanzania email list proposal of its creators was to increase performance and really develop an application that would compete with the giants of the segment.
From this merger movement, new ideas were implemented for a different approach to the offer to the user. The proposal was precisely to create a more complete application that, mainly, allowed interaction between users .
This new concept made TikTok more than just a dubbing and music app, it became a social network.
What is most impressive when looking at TikTok is the speed with which it achieved its explosion. The merger with Musical.ly took place in August 2018 and, by October of the same year, the application had already surpassed the number of downloads of some giants such as Facebook, YouTube and Instagram.
It was a sign that, at least for the moment, the strategy seemed to be going in the right direction.
What drove TikTok's growth?
TikTok's moves in the market have been strategically thought out and studied, which helps to understand its growth.
The app is developed by Chinese company ByteDance, which had already planned to segment the market towards young audiences and focus on music. Seeing the success of Musical.ly, it understood that there was a great business opportunity there.
ByteDance acquired Musical.ly precisely to expand its operations and begin exploring the Western market , which was already accustomed to and engaged with the previous app.
This strategy was one of the big secrets that resulted in the rapid advancement of downloads and the growth of TikTok's popularity.
ADVERTISEMENT
From there, the popularization of the old app was easier. In the merger with TikTok, this movement of rapid audience acquisition was natural.
Transaction values
The deal was ambitious, and the figures invested in it clearly showed how much ByteDance was betting that entering the American market would be a good business.
The merger between TikTok and Musical.ly moved no less than values between US$ 800 million and 1,000 million dollars .
The transition
In some ways, the transition from the Musical.ly brand to TikTok was pretty quick and very convenient. The app simply changed its name !
Those who had Musical.ly installed on their smartphone noticed overnight that it had changed again and now worked differently. Although questionable, this change was strategic.
ByteDance initially automatically took advantage of Musical.ly's entire American user base by simply plugging the new app into the old system.
While this had some impact, as potential users uninstalled the app, others took the path of curiosity. When they perceived a more interesting system, engagement happened.
How did TikTok get its start in the US and global markets?
Perhaps what is most surprising about TikTok's growth is the rapid rise the app has achieved in less than a year, beyond the Asian market.
Although it may seem scary to outsiders, this whole move was well thought out. After all, what company would invest a billion dollars without the certainty that the business would have excellent prospects for expansion?
In just 3 months of operation of the new TikTok, there were already 130 million active users on the app . Such impressive figures served to encourage investors, who at that moment understood that the planning carried out could be achieved.
Alessandro Alessio
May 18, 22 | 7 min read
tik tok
Reading time: 5 minutes
Apps have become more useful, functional and important since the advent of smartphones. And just as there are features that help in everyday life, there is also the entertainment segment.
In the midst of this category, one app has stood out: yes, you guessed it! It's TikTok, a social network that has been achieving very significant download numbers since 2018.
TikTok has been making waves and fighting for a place with popular social networks like Instagram and Facebook, thanks to its fun targeting and segmentation of a young audience .
Are you curious to know where such success comes from and why it is downloaded so much? In this post, you will learn what you need to know about TikTok and get to know some more details about this app. Shall we begin?
How did TikTok come about?
What drove TikTok's growth?
How did TikTok get its start in the US and global markets?
How does Tik Tok work?
How did TikTok come about?
TikTok is an app that emerged from the merger with Musical.ly, which was geared towards music.
This line was maintained, however, the tanzania email list proposal of its creators was to increase performance and really develop an application that would compete with the giants of the segment.
From this merger movement, new ideas were implemented for a different approach to the offer to the user. The proposal was precisely to create a more complete application that, mainly, allowed interaction between users .
This new concept made TikTok more than just a dubbing and music app, it became a social network.
What is most impressive when looking at TikTok is the speed with which it achieved its explosion. The merger with Musical.ly took place in August 2018 and, by October of the same year, the application had already surpassed the number of downloads of some giants such as Facebook, YouTube and Instagram.
It was a sign that, at least for the moment, the strategy seemed to be going in the right direction.
What drove TikTok's growth?
TikTok's moves in the market have been strategically thought out and studied, which helps to understand its growth.
The app is developed by Chinese company ByteDance, which had already planned to segment the market towards young audiences and focus on music. Seeing the success of Musical.ly, it understood that there was a great business opportunity there.
ByteDance acquired Musical.ly precisely to expand its operations and begin exploring the Western market , which was already accustomed to and engaged with the previous app.
This strategy was one of the big secrets that resulted in the rapid advancement of downloads and the growth of TikTok's popularity.
ADVERTISEMENT
From there, the popularization of the old app was easier. In the merger with TikTok, this movement of rapid audience acquisition was natural.
Transaction values
The deal was ambitious, and the figures invested in it clearly showed how much ByteDance was betting that entering the American market would be a good business.
The merger between TikTok and Musical.ly moved no less than values between US$ 800 million and 1,000 million dollars .
The transition
In some ways, the transition from the Musical.ly brand to TikTok was pretty quick and very convenient. The app simply changed its name !
Those who had Musical.ly installed on their smartphone noticed overnight that it had changed again and now worked differently. Although questionable, this change was strategic.
ByteDance initially automatically took advantage of Musical.ly's entire American user base by simply plugging the new app into the old system.
While this had some impact, as potential users uninstalled the app, others took the path of curiosity. When they perceived a more interesting system, engagement happened.
How did TikTok get its start in the US and global markets?
Perhaps what is most surprising about TikTok's growth is the rapid rise the app has achieved in less than a year, beyond the Asian market.
Although it may seem scary to outsiders, this whole move was well thought out. After all, what company would invest a billion dollars without the certainty that the business would have excellent prospects for expansion?
In just 3 months of operation of the new TikTok, there were already 130 million active users on the app . Such impressive figures served to encourage investors, who at that moment understood that the planning carried out could be achieved.