TikTok, the social network is already a success

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sakib25
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Joined: Sat Dec 07, 2024 4:20 am

TikTok, the social network is already a success

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In a digital world, video has become one of the favorite formats, especially for the youngest. One of the social networks that has become a favorite among teenagers is TikTok, formerly known as Musical.ly, an app that makes the most of the video format.

TikTok, born as Musical.ly, is a social network that mixes Vine and Snapchat, with poland phone number list which you can create videos ranging from 15 seconds to a minute, and it has a whole layer of enrichment to personalize your video. It is an evolution of the “stories” format of Instagram, but its differentiating point is that everything starts from choosing a song.

The Musical.ly app was created in 2014 by a pair of Chinese entrepreneurs, Alex Zhu and Luyu Yang, with Snapchat's popularity among young Americans in mind . At the end of 2017, Chinese giant ByteDance Technology acquired Musical.ly for more than 850 million euros, and changed its name to TikTok.

ByteDance has become the most valuable startup in the world: in October 2018, it was valued at €66 billion, a figure that has allowed it to surpass Uber, the leader in the list of the most valuable startups in the world for years. In fact, ByteDance is thinking about instant messaging with its new chat application Feiliao or Flipchat, a hybrid of instant messaging and interest forums, which is already available for download on iOS and Android operating systems, although for the moment it has only reached the Chinese market.

There are those over 35 who still use Facebook and Twitter, there are Millennials who still use Instagram and YouTube, and those from Generation Z who prefer TikTok and Twitch, the latter being the platform for gamers.

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With TikTok you can upload videos from your mobile phone, while singing or dancing, no longer in front of the mirror and in private, but with a great sense of humor and sharing them publicly. TikTok also launched a live video platform in 2016, Live.ly, widely used by influencers to stream with their followers.

How to use TikTok?
When you log in, the experience is very similar to Instagram, you don't see the videos in full screen, they are vertical. The Timeline is divided into three sections, accessible from the top: videos posted by people you follow, featured videos, and a section called "For you" which includes popular videos near your location.

At the bottom of the interface you will find the main functions of the app: a button to return to the main screen, another to search, the central button to create your videos, and two more buttons to check your notifications and access your profile.
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