A happy customer is a good sign that your services are bearing the expected results. And the best way to demonstrate this is through unique and unmatched services.
TABLE OF CONTENTS
Why apply hotel upselling to your business?
The power of metrics to define upselling strategies in the hotel sector
1.- Bet on personalized greetings
2.- Provides useful information at the time of selling
3.- Create a landing page to maximize your transactions
4.- Automate your emails
5.- Use terms that sell much more
6.- Think about subscribers
7.- Don't fill your customers' inboxes
8.- Create a shipping calendar
9.- Use paid advertising platforms
10.- Encourage purchasing
11.- Upselling in the hotel sector malawi email address Include attractive numbers for your subscribers
Why apply hotel upselling to your business?
This sales method is nothing new. In fact, it has been used for many years in the tourism sector. Not only with the aim of improving the stay of your guests but also to create a strong connection with them.
This creates enormous loyalty between customers and the brand. This leads them to recommend your hotel to their friends and family. Therefore, offering your customers that little extra to the contracted service can make a huge positive difference for your sales.
But you can apply the upselling technique for the hotel sector not only at a face-to-face level. You can also use different digital channels to implement it. For example, you can try to increase your transactions via email marketing.
The power of metrics to define upselling strategies in the hotel sector
In digital marketing, the most important thing before creating any campaign is to define the metrics. And then analyze them in depth. This way, you will get a much clearer picture of which product or service is of most interest.
Evaluating your funnels or analyzing where your web traffic is coming from can give you the right directions to focus your upselling. This way, you can sell the most popular rooms or the most in-demand services in your email messages.
To do this, you must take full advantage of the potential of tools such as Google Analytics, Facebook Analytics or Supermetrics. With them, you will obtain the precise information to ensure that your marketing campaigns in all their disciplines are successful.
Furthermore, based on this data, you should decide which upselling strategy for the hotel sector you prefer at any given time. Here are 11 of the strategies you can explore:
1.- Bet on personalized greetings
One factor you should take into account to increase conversions in your hotel is personalized greetings. In email sales, the most important thing is to give your client the right atmosphere. Therefore, giving them personalized greetings can be highly effective if applied correctly.
A good way to carry out this strategy is by sending these types of greetings to frequent users. It can also be applied to those visitors who were unable to complete the payment. Or to those who frequent your social networks and usually participate in your conversations.
