What tools are available for email marketing automation?
Posted: Sat Dec 07, 2024 4:09 am
The time spent on communications between employees and users is drastically reduced, because by sending responses automatically, it is no longer necessary to spend hours of work on this activity.
When sending emails manually, it is very possible to make writing errors , but when using sequences, you only need to validate an email once and then send it to everyone on a list in the same way.
They increase conversion by sending content at the right time for the user . If the email is automated, user conversions are more likely because we will gain their trust based on the material they need at any given time.
When working with a very large database of users, automation through lead scoring allows you to know which users are ready for the final sale and which ones need to receive re-engagement messages.
The marketing automation market offers a wide variety of specialized tools for any type of business that wants to send emails. If you choose the right tool, there is a high probability of achieving success with your strategy.
Even if you are skeptical about using new technologies, you should be aware that automated marketing is very effective in saving budgets . You no longer need staff to collect information, because the main thing is to focus your resources on creativity or optimization of other services.
It is important to note that email marketing strategies are not the same for each sector . An email after selling a product on an e-commerce platform will not be the same as an email chad email list explaining industrial technicalities in a B2B sale . There are guidelines when writing marketing emails depending on the approach you want to take, but it is necessary to have an email manager to know if these emails are effective.
There are well-known platforms in the marketing sector, which are actually email managers , such as Mailchimp, Acumbamail, Get Response, Constant Contact or Hubspot. With all these tools you can:
Send emails to highly segmented audiences.
Have an autoresponder.
Analyze data in real time to know the level of reach of the campaign .
However, those who do not only want to manage and automate their inbox, but also want to optimize all marketing data, can opt for a CRM tool . Thanks to CRM software, the three basic areas of any company: sales, marketing and after-sales service, can be managed from a single space.
There are also multiple CRMs available , such as Salesforce or Microsoft Dynamics. However, in the area of inbound marketing, the HubSpot platform has emerged as the most competitive and effective tool on the market.
When sending emails manually, it is very possible to make writing errors , but when using sequences, you only need to validate an email once and then send it to everyone on a list in the same way.
They increase conversion by sending content at the right time for the user . If the email is automated, user conversions are more likely because we will gain their trust based on the material they need at any given time.
When working with a very large database of users, automation through lead scoring allows you to know which users are ready for the final sale and which ones need to receive re-engagement messages.
The marketing automation market offers a wide variety of specialized tools for any type of business that wants to send emails. If you choose the right tool, there is a high probability of achieving success with your strategy.
Even if you are skeptical about using new technologies, you should be aware that automated marketing is very effective in saving budgets . You no longer need staff to collect information, because the main thing is to focus your resources on creativity or optimization of other services.
It is important to note that email marketing strategies are not the same for each sector . An email after selling a product on an e-commerce platform will not be the same as an email chad email list explaining industrial technicalities in a B2B sale . There are guidelines when writing marketing emails depending on the approach you want to take, but it is necessary to have an email manager to know if these emails are effective.
There are well-known platforms in the marketing sector, which are actually email managers , such as Mailchimp, Acumbamail, Get Response, Constant Contact or Hubspot. With all these tools you can:
Send emails to highly segmented audiences.
Have an autoresponder.
Analyze data in real time to know the level of reach of the campaign .
However, those who do not only want to manage and automate their inbox, but also want to optimize all marketing data, can opt for a CRM tool . Thanks to CRM software, the three basic areas of any company: sales, marketing and after-sales service, can be managed from a single space.
There are also multiple CRMs available , such as Salesforce or Microsoft Dynamics. However, in the area of inbound marketing, the HubSpot platform has emerged as the most competitive and effective tool on the market.