Forms are a fundamental element when it comes to lead capture, although they are not an infallible method, none of them are. But you can implement strategies that improve their results. These are placed on websites and landing pages with the intention that visitors share relevant data that can be useful for brands to contact them and get to know them better.
Sometimes people tend to misuse these elements, causing discomfort to users who visit the site. For this reason, if you want to be successful, it is best to keep in mind these errors in pop-up forms that you should not fall into.
TABLE OF CONTENTS
Discover the mistakes in pop-up forms that you should avoid
1.- Not activating the pop up at the right time
2.- Asking users for a lot of information
3.- Offering an offer without value
4.- Poorly crafted designs
5.- Bypass frequency capping
6.- Display the same pop-up form on all devices
7.- Skipping the review of the pop-up copy
Discover the mistakes in pop-up forms that you should avoid
Making mistakes with pop-up forms can cost you dearly macedonia email address when it comes to losing visitors. But this is something that can be prevented. You just have to learn to identify those factors that can harm you in this lead capture process:
1.- Not activating the pop up at the right time
Time counts more than you might think and is an essential factor if you want to get good results. Therefore, you should make sure that your pop-up form does not appear too early, as this can be annoying for the visitor because you interrupt their navigation.
But it shouldn't appear too late either, as this will make you lose a lot of potential subscribers . You need to know that your popup should only be triggered when the visitor is most likely to interact with your site . This is crucial to determining the best time, which means it varies from site to site.
So it would be a good idea to do an analysis of the average time that users spend on your website. According to a study by Nielsen Norman Group , the first 10 seconds on a website are crucial. This means that if a visitor stays longer than this time, they will probably stay exploring and reading your page.
The idea is that your pop-up form appears just when the user has already explored your site a bit . This way, they will have a clearer view of who they are giving their data to and whether they are interested in what you offer.
2.- Asking users for a lot of information
Pop-up form mistakes: asking users for too much information
Another of the most common errors in pop-up forms is related to the request for user information. You must remember that it is not an interrogation with many questions, as this can scare away visitors who will not end up providing their data.
Keep in mind that the less information you ask your visitors for, the more likely they are to subscribe. Typically, you'll be asked for information such as an email address, phone number, and name. This is the basics for establishing initial contact so they can learn more about your brand.
