B2B success story: Sage
Posted: Sat Dec 07, 2024 3:41 am
The previous examples are B2C, but TikTok also has a place for B2B companies . This channel can help these types of brands to humanize their discourse and transmit messages and a much more accessible tone than they usually use.
This B2B software giant is apparently not the type of company for TikTok professionals, but with its #Bossit2021 campaign it broke all statistics and taboos.
@sageuki Are you the boss? Get ready to take the #BossIt2021 ♬ original sound – Sage
With this hashtag, they encouraged small businesses to share how they dealt with the consequences of the Covid-19 pandemic, and many of them finally joined in.
As you can see, and although it also central african republic email list has its downsides (which we won't talk about now because this post isn't about that), the platform is a very good choice for your brand. So unleash the creativity of your social media team or your own, and decide to make original videos in which you show your products or services . It would also be convenient and timely to propose challenges and encourage people to replicate and participate in them, or perhaps you'll be encouraged to create a sponsored lens. If you don't know what I'm talking about right now, keep reading.
4 ways to run advertising campaigns on TikTok
You can do challenges and encourage people to participate using a hashtag related to the brand, you can also work with influencers , but if what you want is to advertise on TikTok, these are the 4 main formats:
Brand Takeover
This type of advertising +allows us to appear as the first content on the screen every time the user logs into the App . That is, millions of people will see your brand before any other stimulus, all day long and at all hours.
This B2B software giant is apparently not the type of company for TikTok professionals, but with its #Bossit2021 campaign it broke all statistics and taboos.
@sageuki Are you the boss? Get ready to take the #BossIt2021 ♬ original sound – Sage
With this hashtag, they encouraged small businesses to share how they dealt with the consequences of the Covid-19 pandemic, and many of them finally joined in.
As you can see, and although it also central african republic email list has its downsides (which we won't talk about now because this post isn't about that), the platform is a very good choice for your brand. So unleash the creativity of your social media team or your own, and decide to make original videos in which you show your products or services . It would also be convenient and timely to propose challenges and encourage people to replicate and participate in them, or perhaps you'll be encouraged to create a sponsored lens. If you don't know what I'm talking about right now, keep reading.
4 ways to run advertising campaigns on TikTok
You can do challenges and encourage people to participate using a hashtag related to the brand, you can also work with influencers , but if what you want is to advertise on TikTok, these are the 4 main formats:
Brand Takeover
This type of advertising +allows us to appear as the first content on the screen every time the user logs into the App . That is, millions of people will see your brand before any other stimulus, all day long and at all hours.