Blog or website: which is the best option for your company?
Posted: Thu Dec 05, 2024 10:54 am
If you have a business, you've probably already realized the importance of having a blog or website as a way to communicate with your customers online. This is because, in addition to being a great way to build relationships and win new customers, it's essential that they find your brand when they search on Google.
Although there are several benefits to creating and publishing content about your work, many people are unsure about the difference between a blog and a website , and end up not knowing which of the two options to choose.
To understand the difference between the two, it is necessary, first of all, to linkedin phone number data into account that every blog is a type of website, that is, if you have a blog, it means you have a website, however, not every website can be classified as a blog.
Although it may seem confusing, it is actually quite simple. What makes the difference are the styles and formats of websites that you can create. Therefore, we can say that an e-commerce, a landing page, forums and social networks are also types of websites.
Now that we know the differences between these formats, the next step is to identify the best option for each type of business.
For this reason, the Web Advertising team has put together a comprehensive guide to help you take advantage of each of these options.
Institutional website
An institutional website is normally used by companies, as it functions as a virtual office for your business. It is through it that customers obtain basic information about the services and products you offer. Therefore, this type of website is an essential tool for contact between the company and key stakeholders.
There are many reasons to create an institutional website, including: strengthening the company's image, conveying credibility, offering important information and attracting the target audience.
Traditionally, this type of web page contains the following information: products, company ideas, services and contact information. In addition, the main features of an institutional website are:
Provision of online services (when necessary)
Clean visuals with only essential information.
Updated information
Relevant content
Blog
A blog is a type of website that aims to post content quickly and easily. One of the differences between a website and a blog is that the former is static and functions as a virtual office for your company, while a blog is used to publish articles and content in various formats – including text, video, audio and images.
On the other hand, a company can and should also have a blog to generate relevant content for its target audience. According to the 2019 Content Trends survey, more than 67% of companies adopt Content Marketing to attract new customers. The survey results also revealed that 59.1% of companies consider themselves successful in their content marketing strategy.
WordPress is the best option for creating blogs and websites, because through this tool it is possible for your company to have a website and a blog on the same domain. This means that both can operate in the same place without the need for two addresses.
Ecommerce
For those who want to create an online store, it is necessary to use a specific ecommerce platform. Although it is possible to do this with WordPress, Magento is the best option for this function.
Created in 2008, Magento is extremely popular, being a world leader in innovation for digital commerce, moving around $155 billion annually.
Furthermore, Magento is completely free and offers several payment systems and methods, making it possible to integrate PagSeguro, Mercado Pago, PayPal and similar.
There is also the possibility of creating a blog within the online store, thanks to the various modules and themes that the platform makes available.
You can also add other functions to improve your online store, for example, add a personalized banner gallery, or add a different checkout to attract customers and, consequently, guarantee more sales.
Another positive aspect of this platform is that it was designed with search engines in mind. This way, you can work on your online store's SEO, creating friendly URLs, product meta descriptions, and automatically generating a sitemap.
With all these features and functionalities, Magento is the best choice for you to create an online store and publish your products quickly, conveniently and securely.
Landing page: what it is and what it is for
A landing page is known as an entry or destination page. In other words, its function is to convert, since its content is direct and objective, leading the user to take an action within the website.
Although there are several benefits to creating and publishing content about your work, many people are unsure about the difference between a blog and a website , and end up not knowing which of the two options to choose.
To understand the difference between the two, it is necessary, first of all, to linkedin phone number data into account that every blog is a type of website, that is, if you have a blog, it means you have a website, however, not every website can be classified as a blog.
Although it may seem confusing, it is actually quite simple. What makes the difference are the styles and formats of websites that you can create. Therefore, we can say that an e-commerce, a landing page, forums and social networks are also types of websites.
Now that we know the differences between these formats, the next step is to identify the best option for each type of business.
For this reason, the Web Advertising team has put together a comprehensive guide to help you take advantage of each of these options.
Institutional website
An institutional website is normally used by companies, as it functions as a virtual office for your business. It is through it that customers obtain basic information about the services and products you offer. Therefore, this type of website is an essential tool for contact between the company and key stakeholders.
There are many reasons to create an institutional website, including: strengthening the company's image, conveying credibility, offering important information and attracting the target audience.
Traditionally, this type of web page contains the following information: products, company ideas, services and contact information. In addition, the main features of an institutional website are:
Provision of online services (when necessary)
Clean visuals with only essential information.
Updated information
Relevant content
Blog
A blog is a type of website that aims to post content quickly and easily. One of the differences between a website and a blog is that the former is static and functions as a virtual office for your company, while a blog is used to publish articles and content in various formats – including text, video, audio and images.
On the other hand, a company can and should also have a blog to generate relevant content for its target audience. According to the 2019 Content Trends survey, more than 67% of companies adopt Content Marketing to attract new customers. The survey results also revealed that 59.1% of companies consider themselves successful in their content marketing strategy.
WordPress is the best option for creating blogs and websites, because through this tool it is possible for your company to have a website and a blog on the same domain. This means that both can operate in the same place without the need for two addresses.
Ecommerce
For those who want to create an online store, it is necessary to use a specific ecommerce platform. Although it is possible to do this with WordPress, Magento is the best option for this function.
Created in 2008, Magento is extremely popular, being a world leader in innovation for digital commerce, moving around $155 billion annually.
Furthermore, Magento is completely free and offers several payment systems and methods, making it possible to integrate PagSeguro, Mercado Pago, PayPal and similar.
There is also the possibility of creating a blog within the online store, thanks to the various modules and themes that the platform makes available.
You can also add other functions to improve your online store, for example, add a personalized banner gallery, or add a different checkout to attract customers and, consequently, guarantee more sales.
Another positive aspect of this platform is that it was designed with search engines in mind. This way, you can work on your online store's SEO, creating friendly URLs, product meta descriptions, and automatically generating a sitemap.
With all these features and functionalities, Magento is the best choice for you to create an online store and publish your products quickly, conveniently and securely.
Landing page: what it is and what it is for
A landing page is known as an entry or destination page. In other words, its function is to convert, since its content is direct and objective, leading the user to take an action within the website.