Record all URLs on your website in an Excel list
Posted: Sun Feb 02, 2025 8:24 am
Such a disorganized blog structure results in individual posts competing with each other or being completely impossible for users to find. If many blog posts only exist for the sake of existing, this has a negative effect on the ranking of the entire site. You have to be aware of this!
The Pillar Page concept gives the website a clear structure, as all content elements are arranged and linked in such a way that the user can quickly find the desired content. The following figure shows what this looks like:
pillar page concept
How to create a pillar page?
Developing a pillar page concept is not canada whatsapp data something that can be done on the side. Depending on the competitive environment and the state of the existing website, the effort can be very time-consuming. The following guide explains step by step how to go about creating a pillar page:
Step #1: Analysis of existing content
The analysis of the existing content is the absolute basis for the development of the pillar page concept. This can be done in three steps:
A tool like Screaming Frog can be used to identify the URLs.
Now expand this list to include all the metrics that are relevant to you (e.g. session duration, bounce rate, conversions, organic traffic). You can find the metrics in your Google Analytics or HubSpot account.
Now use an SEO tool such as Sistrix or Xovi and analyze which main keyword the content element is currently ranking under or which it should rank under in the future. Include the main keyword, the monthly search volume and the current ranking on Google in the list.
The table below shows how we carried out the analysis of the content on our website. In total, our blog has grown to over 400 blog posts in recent years. As part of the analysis, we went through URL by URL and defined which posts could remain unchanged, which needed to be revised and which should be deleted.
The Pillar Page concept gives the website a clear structure, as all content elements are arranged and linked in such a way that the user can quickly find the desired content. The following figure shows what this looks like:
pillar page concept
How to create a pillar page?
Developing a pillar page concept is not canada whatsapp data something that can be done on the side. Depending on the competitive environment and the state of the existing website, the effort can be very time-consuming. The following guide explains step by step how to go about creating a pillar page:
Step #1: Analysis of existing content
The analysis of the existing content is the absolute basis for the development of the pillar page concept. This can be done in three steps:
A tool like Screaming Frog can be used to identify the URLs.
Now expand this list to include all the metrics that are relevant to you (e.g. session duration, bounce rate, conversions, organic traffic). You can find the metrics in your Google Analytics or HubSpot account.
Now use an SEO tool such as Sistrix or Xovi and analyze which main keyword the content element is currently ranking under or which it should rank under in the future. Include the main keyword, the monthly search volume and the current ranking on Google in the list.
The table below shows how we carried out the analysis of the content on our website. In total, our blog has grown to over 400 blog posts in recent years. As part of the analysis, we went through URL by URL and defined which posts could remain unchanged, which needed to be revised and which should be deleted.