Companies that need a Marketing Director

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Until 2010, when marketing had firmly established itself in Russian companies, the position of marketing director was found only in large corporations. However, later even small firms began to include it in their staff.

Companies in need of a Marketing Director

Does every company need such a specialist? Not at all. If you meet the following conditions, then you can safely start looking for a first-class marketing director:

the number of clients is in the hundreds or thousands;

the budget for product promotion is from 1 million rubles;

development of a company strategy is necessary;

The overall structure includes at least 3 marketing specialists.

Also, it is not always lithuania email list justified to inflate the number of management employees. First, assess the situation; perhaps the position of chief (senior) marketer will be quite sufficient for you.

Types of Marketing Managers
There are three types of marketing directors:

Visionary

If we consider this figure from the point of view of temperament, then this is a typical entrepreneur. Thus, some managers cannot see anything promising in an empty plot of land, and a visionary already imagines a good road, hotels, a restaurant, a casino, etc. His specialty is the ability to see market trends, which he can easily enter with the help of non-standard actions. He is not afraid to work himself, make mistakes, correct his miscalculations and achieve results. This is his advantage.

Visionaries are best suited for startups, fast-growing organizations, and micro-businesses, as this is where the speed of generating and implementing ideas is most valued.

Marketing Director

Analyst

A specialist of this type thoroughly studies the market, looks for possible growth points and systematizes all marketing activities. The analyst practically does not invent anything, but significantly improves and perfects existing processes.

Such a manager is in demand during the period when there is already a description of the target audience, and the market segment has been defined. His tasks include solving a puzzle, the meaning of which is to improve what is available, get ahead of competitors and accelerate self-development.

Compared to a visionary who sees opportunities, an analyst realizes them.

Administrator

An operating business requires a good marketing manager. His key goal is to form a team of professional and strong performers. The administrator will set tasks for them, control their implementation, monitor the motivation of his team, and also not interfere with the work of professionals.

This type of marketing manager is needed when the organization has clearly defined goals and has already determined what resources are needed to achieve them.