Pipeline: tasks, stages, pitfalls

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What is it? A sales pipeline is an analytics tool that clearly demonstrates deal stages and factors that influence conversion. This is how it differs from a funnel, which only shows points of interaction with a client, but does not provide a forecast.

What to pay attention to? The pipeline is compiled in the form of a table, for it you need to collect certain data: the number of transactions, manager indicators, dates, probability of success, etc. It is equally important to calculate its coverage.



The article explains:

The essence of the pipeline
Differences kuwait email list between a pipeline and a sales funnel
Pipeline tasks for business
Pros and cons of pipeline
Pipeline structure
Stages of pipeline creation
Pipeline creation tools
4 ways to work with a pipeline
Sales pipeline coverage
Managing a Sales Department with a Pipeline
Additional tools to improve pipeline efficiency

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The essence of the pipeline
A pipeline system is a sales management tool that allows managers to track ongoing deals. The term "pipeline" refers to the metaphorical "pipeline" of potential customers that flow through the pipeline, like water through pipes.

The pipeline clearly shows all stages of sales: from finding and attracting potential clients to successfully concluding a deal. Thanks to such a process visualization scheme, you can significantly improve efficiency and increase the conversion rate.

The essence of the pipeline

This sales management system is used by companies that have problems converting leads into customers, and it is also common in industries with long sales lead times.

The pipeline helps to improve the quality of relationships, improve the efficiency of sales processes and prevent the loss of potential customers. The main goal is to set up the sales cycle and increase the conversion of leads into regular customers. In addition, this system:

shows the stage at which each individual transaction is, which provides visibility into the trade management process;

makes it possible to identify at what stage of the deal development difficulties in sales arise and to target resources to solve these problems;

helps to create a unified approach to the client;

provides more accurate sales forecasting;

the workload is distributed more effectively between managers.