In Perm, there is a family health clinic called Medlife. Moreover, there is also an aesthetic medicine center, a vitamin bar, a drugstore, a beauty salon, and a fitness center, all with the same name. A family clinic from Chelyabinsk naturally decided to open a clothing store for pregnant women and children. Gillette began producing razors and later expanded the brand to related products such as shaving foams and deodorants.
Another example is in the B2B sphere. A manufacturer of tractors and industrial equipment, specializing in this for more than a century, decided 20 years ago to start producing work clothes and shoes. Caterpillar Footwear quickly became a leader in its specialized market and developed into an independent business.
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Psychological factor
The PLAYBOY company jordan email list announced the opening of a concept store of the same name in London this spring. The boutiques are designed in a single corporate style that matches the spirit of the famous men's magazine "Playboy": glamorous and sexy decor elements are used. The owners of the brand believe that the unique design will attract the attention of an elite audience, especially celebrities. Each year, three new boutiques are planned to open in different cities around the world.
"This product is fuel for people. You can put a bag of meat in your pocket and eat it on the go without getting off your motorcycle," says Tom Parsons, a spokesman for Harley-Davidson, explaining the idea behind the new packaged beef jerky product, which was launched in late 2006. The company's factories make motorcycles, but it also offers a wide range of additional products, such as scenic road maps, leather boots and biker accessories, and now, meat snacks.
Harley-Davidson
Another example is PR from the magazine "She": "Cold? Jump up! And run, dance and swim. In the new fitness club with the Reebok system you can do not only these sports. And in the summer the roof of the building will turn into an open area for sports in the fresh air."
The collaboration between Ferrari and Acer presents the world with a joint product – monitors and laptops. Among them are premium products: multimedia laptops that are much more expensive than those of traditional manufacturers. Some of the Ferrari models are made of carbon fiber, the same material used in Formula 1 cars.
Ferrari has shown interest in high-tech industries. In 2006, they released a mobile phone model in collaboration with Motorola called MOTORAZRmaxx V6 Ferrari Challenge. In the spring of 2013, in honor of the 60th anniversary of the opening of the car manufacturing plant, Ferrari, in partnership with Nokia, released a limited number of phones called Ferrari Vertu (only 1,947 units). The cost of such a phone is about 8 thousand US dollars. The share of third-party enterprises in Ferrari's income in 2005 was about 8%.
The Davidoff company produces perfumes, cigars and coffee. All these products have a high price and elite status.
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