Why web analytics is key to your digital strategy
Posted: Thu Dec 05, 2024 10:03 am
Today, if you are specializing in marketing strategies for your company, you should know why web analytics is key to your digital strategy.
Ultimately, these tools will allow you to specialize much more and delve deeper into the data of your own website. Imagine meeting first-hand all those people who visit your website. It's amazing, right?
That's why, today at Kiwop , as experts in digital marketing , we will tell you everything you need to succeed in the best way.
Here we go.
What is web analytics
To start, you need to know what web analytics is . Well, it is a set of actions that will help you analyze everything that has to do with your website, and even your social networks, among many examples.
These actions that make up web analytics consist of measuring, processing and analyzing the data from the information provided to you by users (and future clients). In this way, you will create much more personalized strategies to self-correct and improve yourself day by day.
What else will I get with this? You might be wondering. Well, basically, you will be able to improve the user experience a lot more , since you will work more on getting to know your audience and how they interact with your company.
In the end, it is a collection of data that is abundant enough to be able to address issues such as which campaigns work, how you have to carry out SEO and SEM strategies , and which keywords work.
Remember that we have 10 web analytics tools to measure your marketing actions that will be great for you to start optimizing.
Why web analytics is essential
You've already seen a little about what web analytics is, but now let's go a step further. It's time for you to find out why it is so important and essential for your website.
Basically, knowing everything that involves the interaction between users and the company's website is essential. That's why having web analytics is also essential. For example, we will show you some data that these tools will provide you with.
You will know audience data
This data will provide you with a lot of information, as it will provide you, for example, the number of visits , the number of new and returning users , the country they come from, the device they are browsing from, etc.
You will discover the behavior of the audience
This section will be great for you, because it will provide you with basic information so that you can work on your strategies more thoroughly.
For example, the data it will provide you with will be: the exit page, bounce rates, the most visited pages and the frequency with which they do so, the average time per visit, the number of pages per visit...
You work in a more realistic and concrete way
After knowing all the data we have mentioned above, you will be able to work in a more secure and concrete way because starting from scratch without any information about your users and their tendencies is not the same as knowing all their behaviors.
So now you know, get to work with web analytics .
If you need more advice, we show you 7 techniques to increase web traffic .
What are the functions of web analytics?
You've already seen what web analytics is and some reasons why you should use this tool. We're sure we're convincing you, but just in case, we'll now show you some of its functions that will help you create those basic strategies for the marketing you're developing.
Don't miss them!
Measures behavior according to logs
The logs save IP information to identify users each time they enter the website.
Therefore, web analytics will allow you to access exclusive informa korea telegram phone number list tion about users that you would not be able to have if you used these famous logs.
Haz clickstream
This concept consists of the visual trace left by users when they enter your website. Using this information, you can find out which pages each user browses.
Oh, and not only that, but you will be able to analyze web traffic and the behavioral process during the moment in which a purchase is made if your website is an e-commerce, among other examples.
Try CRO
CRO , which may not be familiar to you , is a process in which, through different web tools , web services are continuously improved in order to optimize the user experience as much as possible.
At Kiwop we are big fans of making users feel at home, which is why we want to tell you about the importance of user experience on your website .
You will analyze the results
We have already told you before that through web analytics you will obtain a lot of information with which you will be able to work in a more professional way on your marketing strategies.
Want to get started now? Why not try SEMrush or Google Analytics ? Let us know what you think.
You will generate the best reports
It is very important that every month , or every quarter, as you prefer, you make reports with all the data that you collect in the processes of measuring all the information in your web analytics tools.
This way, you will work much better with the results obtained . Trust us because it is worth it.
3 amazing benefits you will get from web analytics
We hope you're enjoying seeing what web analytics is all about, we love it! But now, we want to talk to you about the advantages and benefits you'll find. After all, everything will help you boost your e-commerce in the best way. Also, if you need help, we can advise you, since at Kiwop we're big fans of creating specific strategies based on the results they offer.
You will meet your future clients
In the end, having information about the users who decide to visit your website is something like seeing their face. In the end, you will have basic information about them , whether it is their sex, age, which pages they visit the most, how often...
You will be able to predict user behavior
If you constantly analyze your website traffic, you will be able to get an idea of which target works best, which products are most in demand , and ultimately create a strategy that benefits you more than anyone else.
You will analyze your competition
You probably didn't know this, but there are web tools that allow you to analyze your competition . This is one of the best advantages because you can create your strategies based on all the information about your competitors.
What tools can you use to do web analytics?
You've already seen a bit of everything... What web analytics is, its advantages, its functionalities... But you're missing the basics. Knowing which specific tools you can use.
We've already talked about Google Analytics and SEMrush , but let us show you some others.
Here is a short list of tools that can be great for you to do your web analysis. Take a look.
Ultimately, these tools will allow you to specialize much more and delve deeper into the data of your own website. Imagine meeting first-hand all those people who visit your website. It's amazing, right?
That's why, today at Kiwop , as experts in digital marketing , we will tell you everything you need to succeed in the best way.
Here we go.
What is web analytics
To start, you need to know what web analytics is . Well, it is a set of actions that will help you analyze everything that has to do with your website, and even your social networks, among many examples.
These actions that make up web analytics consist of measuring, processing and analyzing the data from the information provided to you by users (and future clients). In this way, you will create much more personalized strategies to self-correct and improve yourself day by day.
What else will I get with this? You might be wondering. Well, basically, you will be able to improve the user experience a lot more , since you will work more on getting to know your audience and how they interact with your company.
In the end, it is a collection of data that is abundant enough to be able to address issues such as which campaigns work, how you have to carry out SEO and SEM strategies , and which keywords work.
Remember that we have 10 web analytics tools to measure your marketing actions that will be great for you to start optimizing.
Why web analytics is essential
You've already seen a little about what web analytics is, but now let's go a step further. It's time for you to find out why it is so important and essential for your website.
Basically, knowing everything that involves the interaction between users and the company's website is essential. That's why having web analytics is also essential. For example, we will show you some data that these tools will provide you with.
You will know audience data
This data will provide you with a lot of information, as it will provide you, for example, the number of visits , the number of new and returning users , the country they come from, the device they are browsing from, etc.
You will discover the behavior of the audience
This section will be great for you, because it will provide you with basic information so that you can work on your strategies more thoroughly.
For example, the data it will provide you with will be: the exit page, bounce rates, the most visited pages and the frequency with which they do so, the average time per visit, the number of pages per visit...
You work in a more realistic and concrete way
After knowing all the data we have mentioned above, you will be able to work in a more secure and concrete way because starting from scratch without any information about your users and their tendencies is not the same as knowing all their behaviors.
So now you know, get to work with web analytics .
If you need more advice, we show you 7 techniques to increase web traffic .
What are the functions of web analytics?
You've already seen what web analytics is and some reasons why you should use this tool. We're sure we're convincing you, but just in case, we'll now show you some of its functions that will help you create those basic strategies for the marketing you're developing.
Don't miss them!
Measures behavior according to logs
The logs save IP information to identify users each time they enter the website.
Therefore, web analytics will allow you to access exclusive informa korea telegram phone number list tion about users that you would not be able to have if you used these famous logs.
Haz clickstream
This concept consists of the visual trace left by users when they enter your website. Using this information, you can find out which pages each user browses.
Oh, and not only that, but you will be able to analyze web traffic and the behavioral process during the moment in which a purchase is made if your website is an e-commerce, among other examples.
Try CRO
CRO , which may not be familiar to you , is a process in which, through different web tools , web services are continuously improved in order to optimize the user experience as much as possible.
At Kiwop we are big fans of making users feel at home, which is why we want to tell you about the importance of user experience on your website .
You will analyze the results
We have already told you before that through web analytics you will obtain a lot of information with which you will be able to work in a more professional way on your marketing strategies.
Want to get started now? Why not try SEMrush or Google Analytics ? Let us know what you think.
You will generate the best reports
It is very important that every month , or every quarter, as you prefer, you make reports with all the data that you collect in the processes of measuring all the information in your web analytics tools.
This way, you will work much better with the results obtained . Trust us because it is worth it.
3 amazing benefits you will get from web analytics
We hope you're enjoying seeing what web analytics is all about, we love it! But now, we want to talk to you about the advantages and benefits you'll find. After all, everything will help you boost your e-commerce in the best way. Also, if you need help, we can advise you, since at Kiwop we're big fans of creating specific strategies based on the results they offer.
You will meet your future clients
In the end, having information about the users who decide to visit your website is something like seeing their face. In the end, you will have basic information about them , whether it is their sex, age, which pages they visit the most, how often...
You will be able to predict user behavior
If you constantly analyze your website traffic, you will be able to get an idea of which target works best, which products are most in demand , and ultimately create a strategy that benefits you more than anyone else.
You will analyze your competition
You probably didn't know this, but there are web tools that allow you to analyze your competition . This is one of the best advantages because you can create your strategies based on all the information about your competitors.
What tools can you use to do web analytics?
You've already seen a bit of everything... What web analytics is, its advantages, its functionalities... But you're missing the basics. Knowing which specific tools you can use.
We've already talked about Google Analytics and SEMrush , but let us show you some others.
Here is a short list of tools that can be great for you to do your web analysis. Take a look.