It is estimated that one in five employees is particularly active on social networks
Posted: Thu Dec 05, 2024 10:01 am
your own employees . According to the study "Employees rising" carried out by the Weber Shandwick agency and the KRC Research institute, employee intervention in favor of their company would be a key factor for its credibility and would also influence customer engagement with the brand. Based on 2,300 employees surveyed, 50% say they post messages, images or videos from time to time about their company. But why do employees often have more power and visibility than brands on social media ? Let’s take a closer look at the key figures for the influence of employee ambassadors today.
What are the superpowers of senegal phone number library employee advocacy? Gain visibility Social networks , such as Facebook for example in its new algorithm, favor in the news feed of users the messages shared by personal profiles , rather than the content proposed by companies and the media. Thus, the sharing made by employees themselves on their personal profile allows the company to gain visibility without spending a cent! According to the “Employees Rising” study mentioned in the introduction, and 1 in 3 has the potential to increase their digital engagement.
This is therefore an important lever that would provide real opportunities for companies to generate more leads. Gain credibility We observe a much higher engagement rate from users when the content is shared by employees rather than through the official company channel. According to the 2016 report by the Edelman agency , employees are increasingly solicited and gain a little more credibility each year in the eyes of users. Indeed, employees inspire confidence in them and by extension give a human face to the brand , which is traditionally presented via standardized advertisements or sponsored content.
What are the superpowers of senegal phone number library employee advocacy? Gain visibility Social networks , such as Facebook for example in its new algorithm, favor in the news feed of users the messages shared by personal profiles , rather than the content proposed by companies and the media. Thus, the sharing made by employees themselves on their personal profile allows the company to gain visibility without spending a cent! According to the “Employees Rising” study mentioned in the introduction, and 1 in 3 has the potential to increase their digital engagement.
This is therefore an important lever that would provide real opportunities for companies to generate more leads. Gain credibility We observe a much higher engagement rate from users when the content is shared by employees rather than through the official company channel. According to the 2016 report by the Edelman agency , employees are increasingly solicited and gain a little more credibility each year in the eyes of users. Indeed, employees inspire confidence in them and by extension give a human face to the brand , which is traditionally presented via standardized advertisements or sponsored content.