LinkedIn is improving search results. How to make your content shine for your audience?
Posted: Thu Dec 05, 2024 10:00 am
Ashley Rodriguez
Sep 1, 22 | 4 min read
LinkedIn is improving search results
Reading time: 3 minutes
There are over 830 million members on LinkedIn, who are not just looking for a new job, but are looking for truly useful information while building their network. That's why LinkedIn's engineering team is making changes to improve the search experience.
Improving search results seems to be sweden email address becoming a priority for different channels. In fact, it hasn’t even been a week since I talked here about how Google updated its algorithm to prioritize quality content in the SERPs.
And LinkedIn is also making moves in this direction. And, like Google, quality content on the professional platform goes far beyond answering queries in a post. We need to think about how to give the public what they really want.
LinkedIn search and user engagement increased by 35% in 2020. People are looking for high-quality content and productive conversations.
So what are the changes on LinkedIn? How will it affect us, the marketers and brands that create content on the platform?
I'll dive into that. Read on!
Follow us on the Rock Content LinkedIn page
Before and after LinkedIn post search
Until this week, the search journey on LinkedIn began in the search bar, where you combined a series of results.
Now the results are simpler. Prioritization of content and articles, considering aspects of relevance and diversity . Let's see:
The update is already yielding positive results. According to LinkedIn's blog post, the initiative has led to an increase in user satisfaction, reflected in a 20% increase in the rate of positive comments.
To provide users with the best experience, LinkedIn is considering the following criteria:
Relevance query.
Quality.
Personalization and understanding user intent.
Engagement.
Freshness, especially for trendy themes.
So how do you engage on LinkedIn from now on?
As I said at the beginning, LinkedIn is much more than just a place to look for jobs, and it's time for brands and companies to understand this once and for all.
People are trying to make genuine professional connections and stay up to date with their market.
I'll take myself as an example. I'm a content strategist here at Rock Content , and I love using the professional social channel to discover upcoming trends in Marketing or read expert opinions. That's one of the best ways to use LinkedIn for me.
So, to build your brand presence on this platform, it will be even more important to post content that is relevant to your audience.
Here are some practices to help you succeed with these new changes:
Respond to the needs of your audience
Before planning your next post, check out what your audience is talking and/or thinking about.
Let me remind you that earlier this year, LinkedIn already changed its algorithm to prioritize quality content. So, everything points to LinkedIn focusing on a more relevant and useful experience for its users.
In a scenario where everyone creates content and everyone wants to be seen, showcasing your expertise will be key to building a trusted brand on LinkedIn.
Give your opinion, it's trendy
One thing that makes LinkedIn stand out from other social networks is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching puppy videos, on LinkedIn you want to know what the latest trend is in your business.
So don't be afraid to give your opinion on changes or trends in your niche. This will also invite other people to comment and increase your reach on social media.
Also, don’t forget to experiment with multiple formats, until you find the best type of content for your profile . The days of posting content on social media focusing on yourself/your company are gone.
It's time to listen first, speak later. And let your audience lead the conversation, be part of it. Be useful and relevant.
As I said earlier, LinkedIn isn’t the only one prioritizing quality content. TikTok’s searches and Google’s new useful content update are a reflection of how important it is to satisfy your audience’s queries.
Next time you post on LinkedIn, remember to make it relevant and useful. Your audience (and the algorithm) will thank you.
And, if you want to stay up to date with marketing and social media trends, I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital marketing landscape.
Sep 1, 22 | 4 min read
LinkedIn is improving search results
Reading time: 3 minutes
There are over 830 million members on LinkedIn, who are not just looking for a new job, but are looking for truly useful information while building their network. That's why LinkedIn's engineering team is making changes to improve the search experience.
Improving search results seems to be sweden email address becoming a priority for different channels. In fact, it hasn’t even been a week since I talked here about how Google updated its algorithm to prioritize quality content in the SERPs.
And LinkedIn is also making moves in this direction. And, like Google, quality content on the professional platform goes far beyond answering queries in a post. We need to think about how to give the public what they really want.
LinkedIn search and user engagement increased by 35% in 2020. People are looking for high-quality content and productive conversations.
So what are the changes on LinkedIn? How will it affect us, the marketers and brands that create content on the platform?
I'll dive into that. Read on!
Follow us on the Rock Content LinkedIn page
Before and after LinkedIn post search
Until this week, the search journey on LinkedIn began in the search bar, where you combined a series of results.
Now the results are simpler. Prioritization of content and articles, considering aspects of relevance and diversity . Let's see:
The update is already yielding positive results. According to LinkedIn's blog post, the initiative has led to an increase in user satisfaction, reflected in a 20% increase in the rate of positive comments.
To provide users with the best experience, LinkedIn is considering the following criteria:
Relevance query.
Quality.
Personalization and understanding user intent.
Engagement.
Freshness, especially for trendy themes.
So how do you engage on LinkedIn from now on?
As I said at the beginning, LinkedIn is much more than just a place to look for jobs, and it's time for brands and companies to understand this once and for all.
People are trying to make genuine professional connections and stay up to date with their market.
I'll take myself as an example. I'm a content strategist here at Rock Content , and I love using the professional social channel to discover upcoming trends in Marketing or read expert opinions. That's one of the best ways to use LinkedIn for me.
So, to build your brand presence on this platform, it will be even more important to post content that is relevant to your audience.
Here are some practices to help you succeed with these new changes:
Respond to the needs of your audience
Before planning your next post, check out what your audience is talking and/or thinking about.
Let me remind you that earlier this year, LinkedIn already changed its algorithm to prioritize quality content. So, everything points to LinkedIn focusing on a more relevant and useful experience for its users.
In a scenario where everyone creates content and everyone wants to be seen, showcasing your expertise will be key to building a trusted brand on LinkedIn.
Give your opinion, it's trendy
One thing that makes LinkedIn stand out from other social networks is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching puppy videos, on LinkedIn you want to know what the latest trend is in your business.
So don't be afraid to give your opinion on changes or trends in your niche. This will also invite other people to comment and increase your reach on social media.
Also, don’t forget to experiment with multiple formats, until you find the best type of content for your profile . The days of posting content on social media focusing on yourself/your company are gone.
It's time to listen first, speak later. And let your audience lead the conversation, be part of it. Be useful and relevant.
As I said earlier, LinkedIn isn’t the only one prioritizing quality content. TikTok’s searches and Google’s new useful content update are a reflection of how important it is to satisfy your audience’s queries.
Next time you post on LinkedIn, remember to make it relevant and useful. Your audience (and the algorithm) will thank you.
And, if you want to stay up to date with marketing and social media trends, I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital marketing landscape.