How to carry out a good link building strategy?
Posted: Thu Dec 05, 2024 9:40 am
As part of search engine optimization, link building is the entire process of obtaining incoming external web links, so-called backlinks. Link building is therefore included in off-page optimization, where it remains a very important SEO measure, despite its recently diminished importance.
Table of Contents [ Hide ]
Link building objectives
Why does link building improve rankings?
What characterizes a high-quality backlink?
1. Relevance of the topic
2. Link juice
3. Mix of natural links
4. Competitive environment
5. Age and reputation of the link source
6. Link position
7. Link text – Anchor text
Link building objectives
Link building has two main objectives:
Improve ranking in search engine results pages (SERPs), i.e. the search results of search engines.
The increase in traffic.
In practice, as stated by https://seovalladolid.es/consultoria-seo/ , leaders in SEO positioning, the first objective plays the most important role, while the number of direct visitors who reach the target page through a backlink is insignificant.
Why does link building improve rankings?
The fact that link building can improve a website's position facebook phone number data Google's search results is due to the search engine's algorithm, which requires several indicators in order to be able to assess the quality of a website. Because Google has only one goal: to present each searcher with the best possible search results for their search query , so that the company remains the market leader.
Backlinks are just one of many other factors that Google uses to assess quality and thus influence rankings. For Google, each voluntarily established backlink ideally represents an independent recommendation. After all, only good content is indexed.
After word spread about this important ranking factor in the SEO scene, massive artificial link building took place, which eventually led to backlinks losing importance as a ranking factor with Google updates. However, high-quality references in particular still have an influence on ranking, so link building remains a central part of a sustainable SEO strategy.
What characterizes a high-quality backlink?
Whereas in the past it was simply a matter of building as many links as possible, Google can now assess the quality of links very well. But how do you do link building? Here are some factors that distinguish high-quality backlinks.
quality backlink
1. Relevance of the topic
Topic relevance is one of the most important quality factors for backlinks. A link from a recipe portal to a financial advisor has much less influence than a link from a cat forum to an online pet supply store due to the lack of topical overlap. When it comes to restaurant recommendations, the star chef is trusted more than a plumber due to his specialized knowledge.
Table of Contents [ Hide ]
Link building objectives
Why does link building improve rankings?
What characterizes a high-quality backlink?
1. Relevance of the topic
2. Link juice
3. Mix of natural links
4. Competitive environment
5. Age and reputation of the link source
6. Link position
7. Link text – Anchor text
Link building objectives
Link building has two main objectives:
Improve ranking in search engine results pages (SERPs), i.e. the search results of search engines.
The increase in traffic.
In practice, as stated by https://seovalladolid.es/consultoria-seo/ , leaders in SEO positioning, the first objective plays the most important role, while the number of direct visitors who reach the target page through a backlink is insignificant.
Why does link building improve rankings?
The fact that link building can improve a website's position facebook phone number data Google's search results is due to the search engine's algorithm, which requires several indicators in order to be able to assess the quality of a website. Because Google has only one goal: to present each searcher with the best possible search results for their search query , so that the company remains the market leader.
Backlinks are just one of many other factors that Google uses to assess quality and thus influence rankings. For Google, each voluntarily established backlink ideally represents an independent recommendation. After all, only good content is indexed.
After word spread about this important ranking factor in the SEO scene, massive artificial link building took place, which eventually led to backlinks losing importance as a ranking factor with Google updates. However, high-quality references in particular still have an influence on ranking, so link building remains a central part of a sustainable SEO strategy.
What characterizes a high-quality backlink?
Whereas in the past it was simply a matter of building as many links as possible, Google can now assess the quality of links very well. But how do you do link building? Here are some factors that distinguish high-quality backlinks.
quality backlink
1. Relevance of the topic
Topic relevance is one of the most important quality factors for backlinks. A link from a recipe portal to a financial advisor has much less influence than a link from a cat forum to an online pet supply store due to the lack of topical overlap. When it comes to restaurant recommendations, the star chef is trusted more than a plumber due to his specialized knowledge.