Twitter is undergoing changes. How can this impact brands?
Posted: Thu Dec 05, 2024 9:36 am
Bruna Dourado
Nov 1, 22 | 3 min read
Twitter is undergoing changes
Reading time: 2 minutes
Billionaire Elon Musk's months-long Twitter acquisition saga has finally come to fruition . Musk has declared that once he takes over the social network, he will fire 75% of its employees , starting with the CEO and other executives.
On the other hand, Twitter has announced several new features in recent months to attract the attention of users, who seem to be losing interest in the microblogging service.
Amidst so many new developments, marketing professionals face the challenge of understanding and interpreting how these changes will impact brands that are present on this social network, whether through advertising or creating content.
Latest Twitter News
Following the wave of other social networks, Twitter suriname email address has been announcing new features to keep up with the times. Among the changes, either in testing or already available, are:
switch between chronological or algorithmic feed ;
create multimedia tweets , with photos, videos and gifs;
Twitter built-in podcast player ;
new edit button for tweets.
These new features respond to long-standing requests from users of the platform or trends identified on other social networks. For brands, they can represent great opportunities to create content and highlight it.
Is the Blue Bird Network Losing Users?
One factor has been concern from brands and investors, in this case Elon Musk himself. An internal investigation, published by Reuters , concluded that heavy users are no longer as active as they once were.
These users, while representing less than 10% of active users, are responsible for 90% of all tweets generated.
Some influencers have also slowed down online. In fact, this was one of the reasons that led to Elon Musk's attempt to withdraw from the negotiations.
Meanwhile, topics such as cryptocurrencies and explicit content have become popular among English-speaking audiences.
According to a spokesperson for the social network, Twitter's overall audience continued to grow, reaching 238 million monetizable daily active users in the second quarter of 2022, making the platform a good investment.
Impact for brands
Despite the rollercoaster ride Twitter is on right now, brands need to understand what makes sense for their audience and their marketing strategy.
If your audience is on Twitter, it's probably worth continuing to invest in creating content for that channel. And the new features announced by the company can be leveraged according to the objectives that brands want to achieve on the network.
Always try to keep up with your metrics and try new formats. Compare with the results you have on other social networks to understand the real impact of Twitter on the final numbers. If the impact is positive, considering the investment made, there is no reason to abandon the platform in the short term.
We already know that Elon Musk has different plans for Twitter and intends to turn it into a super app, which would offer dozens of services, such as payments and food delivery, in addition to the functionalities related to sharing messages and media.
If your brand is already doing well on Twitter, you're more likely to stand out, if this shift to improve audience experience actually happens. Until then, we can only continue to invest in what works and stay tuned for the next moves.
Nov 1, 22 | 3 min read
Twitter is undergoing changes
Reading time: 2 minutes
Billionaire Elon Musk's months-long Twitter acquisition saga has finally come to fruition . Musk has declared that once he takes over the social network, he will fire 75% of its employees , starting with the CEO and other executives.
On the other hand, Twitter has announced several new features in recent months to attract the attention of users, who seem to be losing interest in the microblogging service.
Amidst so many new developments, marketing professionals face the challenge of understanding and interpreting how these changes will impact brands that are present on this social network, whether through advertising or creating content.
Latest Twitter News
Following the wave of other social networks, Twitter suriname email address has been announcing new features to keep up with the times. Among the changes, either in testing or already available, are:
switch between chronological or algorithmic feed ;
create multimedia tweets , with photos, videos and gifs;
Twitter built-in podcast player ;
new edit button for tweets.
These new features respond to long-standing requests from users of the platform or trends identified on other social networks. For brands, they can represent great opportunities to create content and highlight it.
Is the Blue Bird Network Losing Users?
One factor has been concern from brands and investors, in this case Elon Musk himself. An internal investigation, published by Reuters , concluded that heavy users are no longer as active as they once were.
These users, while representing less than 10% of active users, are responsible for 90% of all tweets generated.
Some influencers have also slowed down online. In fact, this was one of the reasons that led to Elon Musk's attempt to withdraw from the negotiations.
Meanwhile, topics such as cryptocurrencies and explicit content have become popular among English-speaking audiences.
According to a spokesperson for the social network, Twitter's overall audience continued to grow, reaching 238 million monetizable daily active users in the second quarter of 2022, making the platform a good investment.
Impact for brands
Despite the rollercoaster ride Twitter is on right now, brands need to understand what makes sense for their audience and their marketing strategy.
If your audience is on Twitter, it's probably worth continuing to invest in creating content for that channel. And the new features announced by the company can be leveraged according to the objectives that brands want to achieve on the network.
Always try to keep up with your metrics and try new formats. Compare with the results you have on other social networks to understand the real impact of Twitter on the final numbers. If the impact is positive, considering the investment made, there is no reason to abandon the platform in the short term.
We already know that Elon Musk has different plans for Twitter and intends to turn it into a super app, which would offer dozens of services, such as payments and food delivery, in addition to the functionalities related to sharing messages and media.
If your brand is already doing well on Twitter, you're more likely to stand out, if this shift to improve audience experience actually happens. Until then, we can only continue to invest in what works and stay tuned for the next moves.