Create a safe and secure response environment
Posted: Thu Jan 30, 2025 4:09 am
Be aware of the respondent's thought process and customer experience
When digging deeper into survey responses, keep in mind the respondent's thoughts. In that case, it is effective to ask questions along a flow or timeline based on the customer experience.
<Example>
How the consumer found out about the product → The process leading up to the purchase → Post-purchase satisfaction → Intention to continue in the future, etc.
⑦ Be mindful of screen design that allows users to respond smoothly
A setting technique that is effective in minimizing bahamas telegram database unnecessary questions for respondents is to automatically display the next answer item by conditional branching. This is unique to web surveys, and refers to a function that automatically guides respondents to a conditionally branched question according to their choice, for example, when they select "Yes or No," "gender," or "occupation."
If there are questions where the next question item to be answered differs depending on the answer, it is necessary to make it possible for respondents to answer smoothly, as a screen design that forces respondents to search for it can lead to mistakes and the best answer being missed, or can increase the dropout rate.
In addition, when the topic of the question changes, it is also effective to branch the page so that it is clear what the respondent is answering.
8.
Unlike paper surveys, online surveys are not tangible and the requester (company) cannot be seen. Surveys with an unclear requester may make respondents feel uneasy. To avoid this, it is effective to use the company domain in the survey URL and to include information about the operating company, security, and handling of personal information on the first page of the survey. This will create a safer and more secure survey environment for respondents.
When digging deeper into survey responses, keep in mind the respondent's thoughts. In that case, it is effective to ask questions along a flow or timeline based on the customer experience.
<Example>
How the consumer found out about the product → The process leading up to the purchase → Post-purchase satisfaction → Intention to continue in the future, etc.
⑦ Be mindful of screen design that allows users to respond smoothly
A setting technique that is effective in minimizing bahamas telegram database unnecessary questions for respondents is to automatically display the next answer item by conditional branching. This is unique to web surveys, and refers to a function that automatically guides respondents to a conditionally branched question according to their choice, for example, when they select "Yes or No," "gender," or "occupation."
If there are questions where the next question item to be answered differs depending on the answer, it is necessary to make it possible for respondents to answer smoothly, as a screen design that forces respondents to search for it can lead to mistakes and the best answer being missed, or can increase the dropout rate.
In addition, when the topic of the question changes, it is also effective to branch the page so that it is clear what the respondent is answering.
8.
Unlike paper surveys, online surveys are not tangible and the requester (company) cannot be seen. Surveys with an unclear requester may make respondents feel uneasy. To avoid this, it is effective to use the company domain in the survey URL and to include information about the operating company, security, and handling of personal information on the first page of the survey. This will create a safer and more secure survey environment for respondents.