2020 Stimulus and Rock Content: discover how we help small entrepreneurs
Posted: Thu Dec 05, 2024 8:57 am
Learn about Rock Content's partnership with Estímulo 2020 to understand how it was possible to attract qualified audiences for the initiative, generating more opportunities for small entrepreneurs.
Larissa Lacerda
Mar 17, 21 | 10 min read
stimulus 2020
Reading time: 8 minutes
In a non-profit action, Rock Content joined Estímulo 2020 to offer the best: content strategies capable of generating attraction and more conversion .
In this way, Rock Content offered its expertise to help in an important initiative for small businesses. Both organizations were united by the mission of strengthening the community of entrepreneurs in Brazil.
In this content, we show the successful case of the partnership between Rock Content and Estímulo 2020. Throughout this reading, you will go through the following topics:
Learn more about Stimulus 2020
Understand the connection between Rock Content and Stimulus 2020
Learn about the strategy developed for Stimulus 2020
Find out how the strategy was executed and the results obtained from it
Learn about the benefits of the association
Come on!
Learn more about Stimulus 2020
Stimulus 2020 was launched in May 2020 in São Paulo, and later expanded to Minas Gerais, Rio de Janeiro and Ceará, and is inspired by US aid funds, an unprecedented model in Brazil.
The initiative is based on two main pillars: financial support and professional training. Therefore, the idea of Estímulo 2020 is to raise resources and support the development of entrepreneurs.
In this way, it is possible to help these sri lanka email address companies to resume their activities, with a direct financial contribution to enable them to maintain them, as well as other training and content initiatives focused on developing management skills.
This initiative was motivated by the crisis that Covid-19 imposed globally, in which Brazil was no exception. Faced with the need to close businesses, many struggled to survive. Without many, or all, sources of income, it was difficult for many to overcome this moment. Based on this situation, the initiative was carried out with the intention of connecting people and big businessmen to a very important cause.
Group composition
Stimulus 2020 is a group that connects citizens who wish to donate, great entrepreneurs, executives and third sector institutions.
In this configuration, the idea is to raise financial resources and direct them to businesses that seek support for the initiative. Therefore, it is an altruistic project and not a company that aims for profit margins.
Program Objectives
The main objective of the programme is to protect, preserve and support the resumption of small and medium-sized businesses . In this way, jobs can be maintained and millions of families are less affected by a time of unprecedented instability.
To achieve this, support from the private sector is the main source of help for these small business owners.
Stimulus 2020 raises resources to offer financial support with a three-month grace period and up to 21 installments. They also have subsidized interest rates of 0.53% monthly or 6.5% annually.
Understand the connection between Rock Content and Stimulus 2020
Rock Content first heard about the program through its financial director, Renato Badaró Guerra. The executive says that he found the initiative while browsing the web and, of course, was interested in the program's proposal.
After all, Rock Content has been providing services for years to small and medium-sized businesses looking to position themselves online and attract an audience.
At that moment, the great idea arose: “I realized that Estímulo 2020 needed support in the dissemination not only of the program itself, but also in the communication strategy to disseminate its results and the beautiful stories they were supporting.”
The natural connection with Rock.org
Rock.org is Rock Content's social impact initiative whose main objective is to provide educational opportunities to underrepresented groups free of charge. The bases are:
Education: sharing knowledge so that minority groups can acquire the new skills required by the market and conquer new growth opportunities;
Volunteering: directing Rockers, as we call the company's collaborators, to participate in volunteer projects for social causes for at least 1% of their working day;
Entrepreneurship: providing support to people and companies looking for solutions focused on the social sphere. Rock develops programs to enhance the impact of NGOs by sharing knowledge in Digital Marketing .
This last pillar is, in particular, the one that allowed the connection between organizations. Through Rock.org, a great opportunity was generated to support a program aligned with the company's values. Creating a communication system, focused on Inbound content, was Rock Content's main objective in supporting Estímulo 2020.
Learn about the strategy developed for Stimulus 2020
Rock Content was responsible for planning an online communication strategy for the program . To do so, the idea was to develop a basic structure for content creation. Subsequently, Estímulo 2020 would manage to maintain its actions in a strategic and updated manner.
For this reason, a consulting project with a customized scope was developed, capable of helping them form a sustainable strategy, that is, one that they could maintain over time.
It is known that being relevant and prominent in the online environment is a great challenge. However, companies that manage to have a solid strategy are able to attract the attention of the right audience and generate good results.
Larissa Lacerda
Mar 17, 21 | 10 min read
stimulus 2020
Reading time: 8 minutes
In a non-profit action, Rock Content joined Estímulo 2020 to offer the best: content strategies capable of generating attraction and more conversion .
In this way, Rock Content offered its expertise to help in an important initiative for small businesses. Both organizations were united by the mission of strengthening the community of entrepreneurs in Brazil.
In this content, we show the successful case of the partnership between Rock Content and Estímulo 2020. Throughout this reading, you will go through the following topics:
Learn more about Stimulus 2020
Understand the connection between Rock Content and Stimulus 2020
Learn about the strategy developed for Stimulus 2020
Find out how the strategy was executed and the results obtained from it
Learn about the benefits of the association
Come on!
Learn more about Stimulus 2020
Stimulus 2020 was launched in May 2020 in São Paulo, and later expanded to Minas Gerais, Rio de Janeiro and Ceará, and is inspired by US aid funds, an unprecedented model in Brazil.
The initiative is based on two main pillars: financial support and professional training. Therefore, the idea of Estímulo 2020 is to raise resources and support the development of entrepreneurs.
In this way, it is possible to help these sri lanka email address companies to resume their activities, with a direct financial contribution to enable them to maintain them, as well as other training and content initiatives focused on developing management skills.
This initiative was motivated by the crisis that Covid-19 imposed globally, in which Brazil was no exception. Faced with the need to close businesses, many struggled to survive. Without many, or all, sources of income, it was difficult for many to overcome this moment. Based on this situation, the initiative was carried out with the intention of connecting people and big businessmen to a very important cause.
Group composition
Stimulus 2020 is a group that connects citizens who wish to donate, great entrepreneurs, executives and third sector institutions.
In this configuration, the idea is to raise financial resources and direct them to businesses that seek support for the initiative. Therefore, it is an altruistic project and not a company that aims for profit margins.
Program Objectives
The main objective of the programme is to protect, preserve and support the resumption of small and medium-sized businesses . In this way, jobs can be maintained and millions of families are less affected by a time of unprecedented instability.
To achieve this, support from the private sector is the main source of help for these small business owners.
Stimulus 2020 raises resources to offer financial support with a three-month grace period and up to 21 installments. They also have subsidized interest rates of 0.53% monthly or 6.5% annually.
Understand the connection between Rock Content and Stimulus 2020
Rock Content first heard about the program through its financial director, Renato Badaró Guerra. The executive says that he found the initiative while browsing the web and, of course, was interested in the program's proposal.
After all, Rock Content has been providing services for years to small and medium-sized businesses looking to position themselves online and attract an audience.
At that moment, the great idea arose: “I realized that Estímulo 2020 needed support in the dissemination not only of the program itself, but also in the communication strategy to disseminate its results and the beautiful stories they were supporting.”
The natural connection with Rock.org
Rock.org is Rock Content's social impact initiative whose main objective is to provide educational opportunities to underrepresented groups free of charge. The bases are:
Education: sharing knowledge so that minority groups can acquire the new skills required by the market and conquer new growth opportunities;
Volunteering: directing Rockers, as we call the company's collaborators, to participate in volunteer projects for social causes for at least 1% of their working day;
Entrepreneurship: providing support to people and companies looking for solutions focused on the social sphere. Rock develops programs to enhance the impact of NGOs by sharing knowledge in Digital Marketing .
This last pillar is, in particular, the one that allowed the connection between organizations. Through Rock.org, a great opportunity was generated to support a program aligned with the company's values. Creating a communication system, focused on Inbound content, was Rock Content's main objective in supporting Estímulo 2020.
Learn about the strategy developed for Stimulus 2020
Rock Content was responsible for planning an online communication strategy for the program . To do so, the idea was to develop a basic structure for content creation. Subsequently, Estímulo 2020 would manage to maintain its actions in a strategic and updated manner.
For this reason, a consulting project with a customized scope was developed, capable of helping them form a sustainable strategy, that is, one that they could maintain over time.
It is known that being relevant and prominent in the online environment is a great challenge. However, companies that manage to have a solid strategy are able to attract the attention of the right audience and generate good results.