An API is an interface between programs
Posted: Wed Jan 29, 2025 5:48 am
In order to increase the repeat rate of existing customers, the company has started "One to One Email Marketing" using a CRM system. <Company profile> Company name Hiraki Co., Ltd. Industry General mail order business Number of Employees 580 (as of March 2023) Reasons for introducing a CRM system The company's web marketing strategy was focused on acquiring new customers. At the time, many of their repeat customers were customers who used catalog mail order services.
However, in order to increase the repeat rate of uk telegram database customers who visited the web, they decided to renew their email newsletter and start a one-to-one delivery method that was more tailored to the customer. For this purpose, they utilized the email delivery function of the CRM system. Measures taken with the CRM system When implementing One to One email delivery, we verified customer purchase data and found that many customers make repeat purchases within two weeks of purchase.
Therefore, we started sending One to One emails tailored to the customer's status, such as encouraging repeat purchases four days after the first purchase. In addition, we have used more than 10 types of emails, including birthday emails, emails encouraging customers to open catalogs, and abandoned cart emails. To increase the open rate, we conducted various AB tests and made thorough improvements that would lead to higher open rates, such as inserting emojis and enlarging the CTA button.
However, in order to increase the repeat rate of uk telegram database customers who visited the web, they decided to renew their email newsletter and start a one-to-one delivery method that was more tailored to the customer. For this purpose, they utilized the email delivery function of the CRM system. Measures taken with the CRM system When implementing One to One email delivery, we verified customer purchase data and found that many customers make repeat purchases within two weeks of purchase.
Therefore, we started sending One to One emails tailored to the customer's status, such as encouraging repeat purchases four days after the first purchase. In addition, we have used more than 10 types of emails, including birthday emails, emails encouraging customers to open catalogs, and abandoned cart emails. To increase the open rate, we conducted various AB tests and made thorough improvements that would lead to higher open rates, such as inserting emojis and enlarging the CTA button.