Build relationships with customers through email marketing
Posted: Wed Jan 29, 2025 5:38 am
Set implementation objectives and KPIs Create target personas Create a customer journey map Select and implement a CRM system Operate while rotating the PDCA cycle Set implementation objectives and KPIs First, set the purpose of implementing a CRM strategy and the KPIs to evaluate the results . The purpose of a CRM strategy is often to "improve profits." However, the KPIs that will lead to this goal will vary depending on the industry and genre, and generally include the following: Customer retention and churn rates .
The ratio of customers who continue to sign contracts uae telegram database to those who cancel Number of calls and emails Number of calls and emails made during the CRM process Upsell Rate Percentage of purchases of more expensive goods and services Cross-selling rate Percentage of people who were suggested related products and ended up purchasing CS Customer satisfaction indicators NPS Customer loyalty indicators LTV Customer Lifetime Value Metrics For example, a KPI could be "Reduce customer churn rate from 70% to 50% in three months.
" By setting appropriate KPIs, you can evaluate the progress of your measures, verify their effectiveness, and make course corrections. Create target personas Once the implementation objectives and KPIs have been determined, a "persona" for the CRM strategy is created. A persona is a typical image of a company's customers. Unlike a simple target demographic, the key is to set detailed attributes such as age and place of residence, as well as occupation and hobbies. CRM strategies place emphasis on relationships with customers, so it is essential to think in terms of marketing from the customer's perspective, such as "What problems do our customers have?" and "What kind of people need our products?" By formulating a persona, you can understand the needs and thoughts of your customer as if they were a single customer.
The ratio of customers who continue to sign contracts uae telegram database to those who cancel Number of calls and emails Number of calls and emails made during the CRM process Upsell Rate Percentage of purchases of more expensive goods and services Cross-selling rate Percentage of people who were suggested related products and ended up purchasing CS Customer satisfaction indicators NPS Customer loyalty indicators LTV Customer Lifetime Value Metrics For example, a KPI could be "Reduce customer churn rate from 70% to 50% in three months.
" By setting appropriate KPIs, you can evaluate the progress of your measures, verify their effectiveness, and make course corrections. Create target personas Once the implementation objectives and KPIs have been determined, a "persona" for the CRM strategy is created. A persona is a typical image of a company's customers. Unlike a simple target demographic, the key is to set detailed attributes such as age and place of residence, as well as occupation and hobbies. CRM strategies place emphasis on relationships with customers, so it is essential to think in terms of marketing from the customer's perspective, such as "What problems do our customers have?" and "What kind of people need our products?" By formulating a persona, you can understand the needs and thoughts of your customer as if they were a single customer.