Creative Marketing: the path to producing valuable content
Posted: Wed Jan 29, 2025 5:35 am
January is almost here… calm, confident and full of yourself [WE INTERRUPT YOUR GOOD VIBES MOMENT SO YOU CAN BUY, RIGHT NOW, THIS PRODUCT THAT HAS NOTHING TO DO WITH YOU FROM A BRAND YOU'VE NEVER HEARD OF]. On a scale of zero to ten, what are the chances of this type of advertising being successful? -1. And why? For the simple fact that there is nothing attractive about it. Nowadays, companies not only can, but should increasingly explore creative marketing in their strategies. Want to know why? Keep reading.
What is Creative Marketing?
Every day we are bombarded with advertisements. To be more precise, Brazilians see, on average, 1.8 thousand online advertisements per month . Even if our brains wanted to, it would be practically impossible to retain information from almost 2,000 advertisements seen ONLY on the internet. That's why it's important to break out of the norm to grab the public's attention . And that's where creative marketing comes in.
Creative marketing is a strategy that you can use in your chinese america data performance media , in a YouTube ad, a TV commercial or in any other action to make your audience get out of their automatic mode and pay attention to what you want to say. In other words, creative marketing seeks to find unusual ways to stand out from the crowd .
It's when you move from the obvious to something relevant.
This is when you hit the audience's emotional side hard.
Achieving above-average results is not an easy task. Thinking outside the box to stand out in the market requires time , commitment and maturity . Maturity, mainly, to understand that creative marketing is not based only on beautiful and irreverent art. For a brand to achieve high performance, creativity needs to be present throughout the setup process. We will talk more about this below.
How your company can adopt this type of strategy
Exposure to countless ads every day, lack of time, and scattered attention. This is the scenario most people find themselves in today. In order to break this pattern and generate interest in the public, creativity is needed to explore different paths.
However, it is important to make it clear that creativity is demanding . Obtaining insights and ideas outside the box does not happen overnight. It is essential that companies adopt a culture of acceptance of mistakes, that they give freedom and support to their professionals, and that they avoid working with tight deadlines as much as possible. After all, no one can be productive under pressure. Therefore, organization and planning need to be part of the steps that will make up your creative marketing.
Furthermore, another point worth highlighting is to keep in mind that marketing is not restricted to different arts , especially when it comes to performance media. Of course, the visual aspect is important, but creativity needs to be present at all stages.
And what are these processes?
Reach: There are standard procedures when it comes to targeting for Facebook and Instagram Ads campaigns. However, it is possible to do more. If, in addition to demographic, gender and age information, you add, in the business manager itself, similar interests of your target audience or incorporate a lookalike list , your results can be more accurate, attracting the ideal group of people for your type of ad.
Attraction: The first few seconds are crucial to keeping the user engaged in your content. Therefore, in addition to impactful art, a well-written headline is necessary to generate interest/curiosity in the user. After all, wonderful art is worthless without effective trigger text, or even a show-stopping headline without eye-catching art.
What is Creative Marketing?
Every day we are bombarded with advertisements. To be more precise, Brazilians see, on average, 1.8 thousand online advertisements per month . Even if our brains wanted to, it would be practically impossible to retain information from almost 2,000 advertisements seen ONLY on the internet. That's why it's important to break out of the norm to grab the public's attention . And that's where creative marketing comes in.
Creative marketing is a strategy that you can use in your chinese america data performance media , in a YouTube ad, a TV commercial or in any other action to make your audience get out of their automatic mode and pay attention to what you want to say. In other words, creative marketing seeks to find unusual ways to stand out from the crowd .
It's when you move from the obvious to something relevant.
This is when you hit the audience's emotional side hard.
Achieving above-average results is not an easy task. Thinking outside the box to stand out in the market requires time , commitment and maturity . Maturity, mainly, to understand that creative marketing is not based only on beautiful and irreverent art. For a brand to achieve high performance, creativity needs to be present throughout the setup process. We will talk more about this below.
How your company can adopt this type of strategy
Exposure to countless ads every day, lack of time, and scattered attention. This is the scenario most people find themselves in today. In order to break this pattern and generate interest in the public, creativity is needed to explore different paths.
However, it is important to make it clear that creativity is demanding . Obtaining insights and ideas outside the box does not happen overnight. It is essential that companies adopt a culture of acceptance of mistakes, that they give freedom and support to their professionals, and that they avoid working with tight deadlines as much as possible. After all, no one can be productive under pressure. Therefore, organization and planning need to be part of the steps that will make up your creative marketing.
Furthermore, another point worth highlighting is to keep in mind that marketing is not restricted to different arts , especially when it comes to performance media. Of course, the visual aspect is important, but creativity needs to be present at all stages.
And what are these processes?
Reach: There are standard procedures when it comes to targeting for Facebook and Instagram Ads campaigns. However, it is possible to do more. If, in addition to demographic, gender and age information, you add, in the business manager itself, similar interests of your target audience or incorporate a lookalike list , your results can be more accurate, attracting the ideal group of people for your type of ad.
Attraction: The first few seconds are crucial to keeping the user engaged in your content. Therefore, in addition to impactful art, a well-written headline is necessary to generate interest/curiosity in the user. After all, wonderful art is worthless without effective trigger text, or even a show-stopping headline without eye-catching art.