Essential Tips to Delight Customers
Posted: Wed Jan 29, 2025 5:02 am
Essential Tips for Delighting Customers – Companies that focus on customer loyalty, or what he calls “customer delight”, guarantee an army of spokespeople for their brand.
These customers, with their engagement potential, act as a nucleus of attraction for new buyers, and spread the brand's good image.
More than that, it is estimated that maintaining a loyal customer can be up to five times cheaper than acquiring a new one, with them accounting for up to 65% of all a company's sales.
But, after all, how do you build customer loyalty?
In this post, understand why it is so important to invest bank data in customer loyalty and check out how to do this with five essential tips to delight the buyer.
See below 5 tips for customer loyalty:
1 – Serve the customer as they would like to be served
Start by considering customer service as a differentiator.
It is, perhaps, the least lasting differential within a company, since “almost” everything else can be reproduced by the competition.
Therefore, having — and maintaining — good service is the first step to delighting customers.
Essential Tips to Delight Customers
But what is good service? For Steve Denning, differentiated service begins when the sales team is trained to serve the customer as THEY would like to be served.
A good sales team does not insist on the service (or product/service) that they think is best for the customer. They pick up on the signals given by the future buyer and embrace their preferences and needs.
Even the type of approach (more or less aggressive) is defined according to the client’s responses.
To do this, in addition to being very sensitive, the seller needs to know how to silence his thoughts, listen and put himself in the shoes of the person who is buying.
2 – Focus on the right customer
Before you waste your energy trying to embrace the world, know that to retain customers you need to focus on the right audience.
Only by directing your company's strategic actions to the right people will it be possible to guarantee quality service.
Who are your potential customers? Where are they? What are they looking for? What do they expect from your products or services?
Knowing how to answer these questions is essential to direct your business (and marketing) strategy towards the right audience and ensure customer loyalty.
There’s no point in thinking that it’s possible to offer the best service on the market to all niches.
There is no product or service that pleases everyone.
These customers, with their engagement potential, act as a nucleus of attraction for new buyers, and spread the brand's good image.
More than that, it is estimated that maintaining a loyal customer can be up to five times cheaper than acquiring a new one, with them accounting for up to 65% of all a company's sales.
But, after all, how do you build customer loyalty?
In this post, understand why it is so important to invest bank data in customer loyalty and check out how to do this with five essential tips to delight the buyer.
See below 5 tips for customer loyalty:
1 – Serve the customer as they would like to be served
Start by considering customer service as a differentiator.
It is, perhaps, the least lasting differential within a company, since “almost” everything else can be reproduced by the competition.
Therefore, having — and maintaining — good service is the first step to delighting customers.
Essential Tips to Delight Customers
But what is good service? For Steve Denning, differentiated service begins when the sales team is trained to serve the customer as THEY would like to be served.
A good sales team does not insist on the service (or product/service) that they think is best for the customer. They pick up on the signals given by the future buyer and embrace their preferences and needs.
Even the type of approach (more or less aggressive) is defined according to the client’s responses.
To do this, in addition to being very sensitive, the seller needs to know how to silence his thoughts, listen and put himself in the shoes of the person who is buying.
2 – Focus on the right customer
Before you waste your energy trying to embrace the world, know that to retain customers you need to focus on the right audience.
Only by directing your company's strategic actions to the right people will it be possible to guarantee quality service.
Who are your potential customers? Where are they? What are they looking for? What do they expect from your products or services?
Knowing how to answer these questions is essential to direct your business (and marketing) strategy towards the right audience and ensure customer loyalty.
There’s no point in thinking that it’s possible to offer the best service on the market to all niches.
There is no product or service that pleases everyone.