How to Choose the Best Keywords for Your Online Content
Posted: Wed Jan 29, 2025 4:32 am
Finding the right keywords for your content is one of the most important steps in any digital marketing strategy . Choosing the right keywords can increase your website’s visibility, attract the right audience, and boost your search results. But where do you start? Luckily, there are several tools that make keyword research easier, such as Google Trends, Google Search Console, and Google Ads Keyword Planner. In this post, we’ll explore how to use each of these tools and how TUCO Digital can help you build a solid SEO strategy.
The Basics: Keyword Research with Google Trends
Google Trends is a free and excellent tool for those who are just starting out in keyword research. It allows you to see search interest for a given term over time and even identify seasonal patterns. This is essential to understand whether the words you are considering are relevant for the current moment and how they may perform in the future.
How to Use Google Trends to Choose Keywords
1. Volume and Interest Research : In Google Trends, type in cryptocurrency data a keyword related to your content and analyze interest over time. Note if there are specific spikes in searches (for example, “running shoes” tends to be in high demand around major marathons).
2. Term Comparison : You can compare up to five terms simultaneously, which helps you understand which term may have the highest search volume and stand out to your audience.
3. Geographic Regions : Google Trends also allows you to see in which regions a term is most searched. If your company, like TUCO Digital, serves a specific audience, knowing which locations are most interested can target your content more efficiently.
While Google Trends provides a good overview, it's important to complement this analysis with other tools that provide more detailed data, especially if you're looking for a long-term strategy.
Intermediate Step: Insights with Google Search Console
Google Search Console is another essential tool that provides insight into your site’s performance in organic searches. It helps you identify which terms are already bringing visitors to your site and which have potential for growth.
Using Google Search Console to Identify Keywords
1. Trending Terms Discovery : In Search Console, you can go to the performance section to see which terms are driving users to your site. This report shows clicks, impressions, and even the average position of each term in search results.
2. Identifying Strategic Positions : For keywords in positions close to the first page, a small adjustment in the content can ensure that your website reaches an even more competitive position.
3. Integration with Google Analytics : An additional advantage of Google Search Console is its integration with Google Analytics, which offers even deeper analysis of visitor behavior. Through this integration, you can evaluate the impact of specific keywords on conversions and other valuable metrics for your business.
The Basics: Keyword Research with Google Trends
Google Trends is a free and excellent tool for those who are just starting out in keyword research. It allows you to see search interest for a given term over time and even identify seasonal patterns. This is essential to understand whether the words you are considering are relevant for the current moment and how they may perform in the future.
How to Use Google Trends to Choose Keywords
1. Volume and Interest Research : In Google Trends, type in cryptocurrency data a keyword related to your content and analyze interest over time. Note if there are specific spikes in searches (for example, “running shoes” tends to be in high demand around major marathons).
2. Term Comparison : You can compare up to five terms simultaneously, which helps you understand which term may have the highest search volume and stand out to your audience.
3. Geographic Regions : Google Trends also allows you to see in which regions a term is most searched. If your company, like TUCO Digital, serves a specific audience, knowing which locations are most interested can target your content more efficiently.
While Google Trends provides a good overview, it's important to complement this analysis with other tools that provide more detailed data, especially if you're looking for a long-term strategy.
Intermediate Step: Insights with Google Search Console
Google Search Console is another essential tool that provides insight into your site’s performance in organic searches. It helps you identify which terms are already bringing visitors to your site and which have potential for growth.
Using Google Search Console to Identify Keywords
1. Trending Terms Discovery : In Search Console, you can go to the performance section to see which terms are driving users to your site. This report shows clicks, impressions, and even the average position of each term in search results.
2. Identifying Strategic Positions : For keywords in positions close to the first page, a small adjustment in the content can ensure that your website reaches an even more competitive position.
3. Integration with Google Analytics : An additional advantage of Google Search Console is its integration with Google Analytics, which offers even deeper analysis of visitor behavior. Through this integration, you can evaluate the impact of specific keywords on conversions and other valuable metrics for your business.