Until recently, Salesforce had not invested in having a fundamental piece of its marketing strategies: its own CMS. But that has changed with the recent launch of Salesforce Content Management System (Salesforce CMS) – a hybrid CMS system designed to help Salesforce users create and deliver content on any channel or device.
This way, customers who have Salesforce will be able jordan phone number library to develop their own websites within the platform without needing technical knowledge and with functionality similar to WordPress or SiteCore.
Salesforce CMS: simplicity above all
salesforce cms easy
Salesforce CMS offers fascinating ease of use, so any user is able to create, manage and offer relevant content to their customers. This is done by choosing content by categories or by creating custom content, simply by creating the content in the application without the need for technical knowledge.
Salesforce CMS offers multilingual and translation support for companies that have pre-established brand standards and need to create content in multiple languages. It also has the ability to develop “content collections” that have the ability to be added to different experiences without the need to create new content.
Fast and flexible
Salesforce CMS is a hybrid CMS, meaning anyone working with Salesforce can create content in one central location and then distribute it across different digital touchpoints, whether it’s a Salesforce-powered experience or another system.
If you want to add content to an experience already built with Salesforce, users can choose between two of Salesforce’s WYSIWYG (“what-you-see-is-what-you-get”) tools: Experience Builder and Commerce Page Designer . This way, content can be added to different Salesforce-built channels via a drag-and-drop system. Additionally, both of the aforementioned tools are developer-friendly, so new components can also be designed through code.
Finally, through a system of “headless APIs” you can easily offer content on third-party websites, which is very useful if you do not have a website built in Salesforce CMS.
Connected
salesforce cms connect
One of the greatest features of Salesforce CMS is the ability to use data stored in Salesforce CRM or other Salesforce platforms to offer relevant content to your customers. This makes it a very useful tool when it comes to getting to know your customers and offering them the content they really need.