Dreamforce 2018: The Biggest Marketing and Technology Event
Posted: Thu Dec 05, 2024 6:52 am
Following the overwhelming success of last year's edition, which was attended by more than 170,000 participants, Salesforce hopes to break all its attendance records in 2018.
For 4 intense days, San Francisco will be a true hotbed of entrepreneurs, developers and managers, devouring a menu of presentations in every corner of the campus.
However, such an event does not take place in a single convention center, but rather requires moving smoothly across multiple locations spread throughout the city, including the Moscone Center, the Palace hotel, Hilton Union Square and Park Central, among many others.
Salesforce reinforces our beliefs at ShowerThinking
The fact that a company as markedly technological as Salesforce has managed to turn its annual event into the main meeting point for leaders in the digital marketing industry offers an important lesson.
Technology, marketing and Artificial Intelligence are immersed in an inevitable process of convergence. The result is a radical transformation in the way companies evaluate their markets, generate sales and manage customer relationships.
And that is precisely what we have been evangelizing and betting on for some time now at ShowerThinking.
Here are just a few of the most recent articles:
Top vendors of Artificial Intelligence applied to Marketing and Sales
Trends in Artificial Intelligence and Machine Learning
Digital Sales: Differentiating factors you should know
Why is it worth paying $1000/night for a hotel in San Francisco?
During Dreamforce, accommodation prices in the city skyrocket to over $1,000/night for a 3-star hotel.
It's worth it?
Let's check it out.
The opportunity to attend presentations by CEOs such as Unilever, Procter & Gamble and many others about their new digital marketing initiatives is a unique source of inspiration, with which to transform your business strategy and innovate immediately. Added to this are lectures by the industry's leading speakers.
You can also learn first-hand about the major advances that will take place in platforms such as marketing cloud, among others.
Likewise, Salesforce itself will be responsible for presenting all the details of its new proposal focused on higher education centers, known as HEDA. Recently, I published an article on this subject:
Crisis in University Digitalization and the HEDA Solution
Hundreds of companies will also be presenting their latest panama phone number library technological advances, offering demonstrations and closing strategic agreements.
Networking, certificates, one-on-one sessions with developers, etc.
And this is just a taste of what Dreamforce has to offer!
According to surveys conducted among previous attendees of the Salesforce annual meeting, the knowledge acquired and relationships established during the meeting allowed them to increase:
38% sales productivity .
20% customer retention .
32% employee productivity.
29% the effectiveness of marketing campaigns .
And 58% the speed of integration of IT solutions .
My answer is a resounding yes.
If you want to know what else you can learn from this unique event in the world, read my article next week.
I'll tell you all the details.
Next connection from Dreamforce, San Francisco!
For 4 intense days, San Francisco will be a true hotbed of entrepreneurs, developers and managers, devouring a menu of presentations in every corner of the campus.
However, such an event does not take place in a single convention center, but rather requires moving smoothly across multiple locations spread throughout the city, including the Moscone Center, the Palace hotel, Hilton Union Square and Park Central, among many others.
Salesforce reinforces our beliefs at ShowerThinking
The fact that a company as markedly technological as Salesforce has managed to turn its annual event into the main meeting point for leaders in the digital marketing industry offers an important lesson.
Technology, marketing and Artificial Intelligence are immersed in an inevitable process of convergence. The result is a radical transformation in the way companies evaluate their markets, generate sales and manage customer relationships.
And that is precisely what we have been evangelizing and betting on for some time now at ShowerThinking.
Here are just a few of the most recent articles:
Top vendors of Artificial Intelligence applied to Marketing and Sales
Trends in Artificial Intelligence and Machine Learning
Digital Sales: Differentiating factors you should know
Why is it worth paying $1000/night for a hotel in San Francisco?
During Dreamforce, accommodation prices in the city skyrocket to over $1,000/night for a 3-star hotel.
It's worth it?
Let's check it out.
The opportunity to attend presentations by CEOs such as Unilever, Procter & Gamble and many others about their new digital marketing initiatives is a unique source of inspiration, with which to transform your business strategy and innovate immediately. Added to this are lectures by the industry's leading speakers.
You can also learn first-hand about the major advances that will take place in platforms such as marketing cloud, among others.
Likewise, Salesforce itself will be responsible for presenting all the details of its new proposal focused on higher education centers, known as HEDA. Recently, I published an article on this subject:
Crisis in University Digitalization and the HEDA Solution
Hundreds of companies will also be presenting their latest panama phone number library technological advances, offering demonstrations and closing strategic agreements.
Networking, certificates, one-on-one sessions with developers, etc.
And this is just a taste of what Dreamforce has to offer!
According to surveys conducted among previous attendees of the Salesforce annual meeting, the knowledge acquired and relationships established during the meeting allowed them to increase:
38% sales productivity .
20% customer retention .
32% employee productivity.
29% the effectiveness of marketing campaigns .
And 58% the speed of integration of IT solutions .
My answer is a resounding yes.
If you want to know what else you can learn from this unique event in the world, read my article next week.
I'll tell you all the details.
Next connection from Dreamforce, San Francisco!