In addition, you will be able to see real examples of the creation of a customer journey, through the demonstration of practical cases from various companies with which we have worked. Specifically, we will use the Marketing Cloud solution from Salesforce, a platform of which we are a Consulting Partner.
If you still have doubts about the convenience of using this type of technology to promote the growth of your business, let me give you a quick introduction to some of the most important aspects.
Salesforce and Marketing Automation integration to boost your sales
According to Salesforce figures, companies that use marketing automation to carry out lead nurturing manage to increase the generation of qualified leads by more than 450%. In addition, 77% of marketing managers who choose to integrate a marketing automation tool into the company's CRM pursue an increase in sales as their main objective.
Integrating a CRM like Salesforce into your organization with a marketing automation solution offers multiple advantages:
Empowering Business Intelligence
Data on each prospect's behavior in their interactions with your business' website are recorded in the CRM. They can then be used to personalize marketing campaigns through the marketing automation tool.
Reducing sales cycles
Over the past decade, sales cycles have tended to lengthen as prospects have access to more options, both in terms of information and product. However, by integrating Salesforce with a marketing automation solution, it is possible to present more personalized and relevant content and offers. The result is a shorter sales cycle, as well as an increase in the LTV (Lifetime Value) of each customer.
Monitoring and optimizing results
Traditional CRMs have difficulties when it comes to measuring the effectiveness of marketing actions in detail. Thanks to their integration with a marketing automation solution, it is possible to precisely analyse which strategies are being most effective, as well as test various alternatives, in order to optimise campaigns.
Data Science at the service of Marketing
The adoption of an approach based on Marketing Data Science is bringing about a radical change in customer acquisition and management processes.
I have long insisted that Data Driven Marketing and technology based on Artificial Intelligence would end up establishing itself as the fundamental pillars of any marketing department. You can check it out in this article, for example:
How to adapt to the new digital marketing: 2018 Guide
The omnichannel strategy to offer an optimal buyer's journey
Today, your business's consumers and potential customers do not distinguish between the online and offline worlds.
They move naturally, jumping from one new zealand phone number library environment to another, and they expect brands and companies to react with the same agility when communicating with them and making their sales proposals.
If your online and offline channels are not aligned, your potential customers will not be able to move forward with clarity, due to receiving redundant, unrelated or even contradictory messages.
If you want your business to adapt to this new modus operandi, you must create a buyer's journey that integrates the various acquisition channels of your business, offering a homogeneous image and a process that is as linear as possible.
Thanks to solutions like Salesforce Marketing Cloud, this has become a reality within reach of any company.
However, according to figures from Experian Marketing Services, in its “Digital Marketing Report”, 89% of marketers still struggle to create this single view of the customer, so this is a great opportunity to create a competitive advantage.
This is just a small preview of the “ Workshop – CRM & Marketing Automation: How to build a customer platform on Salesforce ” that I will be giving on November 19 at ICEMD.
CRM & Marketing Automation Workshop
Among other things, you will also discover the potential of Salesforce's new Lightning (marketing apps), Thunder (IoT) and Einstein (AI) solutions. We will also carry out a data analysis and visualization exercise using Einstein Analytics.
In short, we have prepared a complete and intensive immersion experience that you cannot miss. If you have any questions about it, do not hesitate to contact me.
