Social Studio: More than a social media manager
Posted: Thu Dec 05, 2024 6:49 am
Salesforce Marketing Cloud is trending and if you already work with this platform you will surely be curious to know a little more about the modules it has, such as Social Studio, Email Studio, Advertising Studio, etc.
In this article, we will take a closer look at what Social Studio is and why it is important to take it into account when generating personalized experiences for the client through social channels or to manage publications within the Marketing Cloud itself. If you are not yet familiar with this Digital Marketing Hub platform, we invite you to discover more about it in the following post: What is Marketing Cloud? The Salesforce Digital Marketing Hub .
What is Social Studio?
social studio overview
Nowadays, there are many tools to manage profiles and accounts on Social Networks simultaneously, such as Hootsuite, Sprout Social or Metricool. These types of tools are very useful as they allow complete management of Social Networks and also offer advanced measurement and analysis features on published content.
However, Social Studio is one step ahead as it is more than just a Social Media management tool. And you will surely wonder what distinguishes Social Studio from these types of tools mentioned, since at first glance it seems very similar. The answer to this type of question lies in the fact that Social Studio (as a module within Marketing Cloud) connects CRM, customer service and Marketing data to generate a personalized experience for the customer through Social Networks and strengthen the relationship with them. This means that in addition to being able to manage your Social Media profiles and accounts from the same platform, you will be able to link all the interactions of your customers and followers with the data from the CRM and customer service module of Salesforce to offer them 100% personalized solutions based on the data we have about them.
Social Studio Features
social-studio-overview
Social Studio is a very complete tool for managing all types of communications on Social Networks and therefore has a series of features that make it an ideal tool for managing any communication without having to leave Marketing Cloud. These features are the following:
Social listening
Social Studio allows you to keep track of your social media profiles in real time and know what people are saying about your brand or your competitors through these channels. It also allows you to locate where these social conversations are happening so that it is easier to deal with them.
Social media management
Nowadays, there are tools like Hootsuite that allow you to manage all your social media profiles from a single platform, and Social Studio allows this functionality in addition to incorporating other features that make it a very powerful tool. From generating posts, scheduling them, responding in real time, etc.
Real-time interaction with the customer
The connection between Social Studio and Service Cloud allows the possibility of generating incident plans through social networks or simply automating and sending these communications to customer service teams. In addition, if said client is included in our database with their social media profiles, we can keep track in the CRM of the times they ask the brand questions on social networks.
Content and publication calendar
In addition to everything seen above, you can keep complete track of all pending and launched content and publications thanks to a powerful calendar. In this way, it is very easy to organize all publications within Social Studio in a very visual way.
What is Social Studio like inside?
When using Social Studio, you will see that it consists of 3 components that appear as general menus or sections:
Publish (publication):
social-studio-publish
Within this component we find all the functions available to create, publish or promote content on a large scale, in all the social accounts you need. By working on this menu we can publish content in real time or schedule it for publication in the future, as well as view said content or content already published through the Calendar (publication calendar).
It is worth noting that the fundamental piece of malta phone number library this component is the Calendar (publication calendar), and from it the following actions can be performed:
See when posts have been made, on which account, and who created said content, all from the post details tab.
Add and review notes in Calendar (depending on your permission level).
Filter content and posts in your Calendar by Social Account and other types of filters.
This component has the functionality of being able to monitor content already posted from Social Studio in any assigned Social Account or content not already published even if it was not from the same tool.
Therefore, through Engage you can see in real time who comments, responds or shares your publications on Social Networks and respond to these interactions or mark them to assign them to other team members.
This menu is divided into different tabs (with a maximum of 30 tabs) which contain one or more columns (unlimited). Each column can contain one or more social accounts, although they can coexist between different columns, for example having two same accounts in different columns. The only peculiarity of this arrangement is that the tabs can have the same accounts but with different filtering options.
This component is very useful and offers real-time collaboration, allowing you to see which colleagues are working and viewing or editing posts, thus avoiding duplication.
In this article, we will take a closer look at what Social Studio is and why it is important to take it into account when generating personalized experiences for the client through social channels or to manage publications within the Marketing Cloud itself. If you are not yet familiar with this Digital Marketing Hub platform, we invite you to discover more about it in the following post: What is Marketing Cloud? The Salesforce Digital Marketing Hub .
What is Social Studio?
social studio overview
Nowadays, there are many tools to manage profiles and accounts on Social Networks simultaneously, such as Hootsuite, Sprout Social or Metricool. These types of tools are very useful as they allow complete management of Social Networks and also offer advanced measurement and analysis features on published content.
However, Social Studio is one step ahead as it is more than just a Social Media management tool. And you will surely wonder what distinguishes Social Studio from these types of tools mentioned, since at first glance it seems very similar. The answer to this type of question lies in the fact that Social Studio (as a module within Marketing Cloud) connects CRM, customer service and Marketing data to generate a personalized experience for the customer through Social Networks and strengthen the relationship with them. This means that in addition to being able to manage your Social Media profiles and accounts from the same platform, you will be able to link all the interactions of your customers and followers with the data from the CRM and customer service module of Salesforce to offer them 100% personalized solutions based on the data we have about them.
Social Studio Features
social-studio-overview
Social Studio is a very complete tool for managing all types of communications on Social Networks and therefore has a series of features that make it an ideal tool for managing any communication without having to leave Marketing Cloud. These features are the following:
Social listening
Social Studio allows you to keep track of your social media profiles in real time and know what people are saying about your brand or your competitors through these channels. It also allows you to locate where these social conversations are happening so that it is easier to deal with them.
Social media management
Nowadays, there are tools like Hootsuite that allow you to manage all your social media profiles from a single platform, and Social Studio allows this functionality in addition to incorporating other features that make it a very powerful tool. From generating posts, scheduling them, responding in real time, etc.
Real-time interaction with the customer
The connection between Social Studio and Service Cloud allows the possibility of generating incident plans through social networks or simply automating and sending these communications to customer service teams. In addition, if said client is included in our database with their social media profiles, we can keep track in the CRM of the times they ask the brand questions on social networks.
Content and publication calendar
In addition to everything seen above, you can keep complete track of all pending and launched content and publications thanks to a powerful calendar. In this way, it is very easy to organize all publications within Social Studio in a very visual way.
What is Social Studio like inside?
When using Social Studio, you will see that it consists of 3 components that appear as general menus or sections:
Publish (publication):
social-studio-publish
Within this component we find all the functions available to create, publish or promote content on a large scale, in all the social accounts you need. By working on this menu we can publish content in real time or schedule it for publication in the future, as well as view said content or content already published through the Calendar (publication calendar).
It is worth noting that the fundamental piece of malta phone number library this component is the Calendar (publication calendar), and from it the following actions can be performed:
See when posts have been made, on which account, and who created said content, all from the post details tab.
Add and review notes in Calendar (depending on your permission level).
Filter content and posts in your Calendar by Social Account and other types of filters.
This component has the functionality of being able to monitor content already posted from Social Studio in any assigned Social Account or content not already published even if it was not from the same tool.
Therefore, through Engage you can see in real time who comments, responds or shares your publications on Social Networks and respond to these interactions or mark them to assign them to other team members.
This menu is divided into different tabs (with a maximum of 30 tabs) which contain one or more columns (unlimited). Each column can contain one or more social accounts, although they can coexist between different columns, for example having two same accounts in different columns. The only peculiarity of this arrangement is that the tabs can have the same accounts but with different filtering options.
This component is very useful and offers real-time collaboration, allowing you to see which colleagues are working and viewing or editing posts, thus avoiding duplication.