Forms in Pardot: Form Handlers vs iFrame Forms
Posted: Thu Dec 05, 2024 6:48 am
Forms have become one of the most important elements for marketing teams in many companies, due to their ability to capture information from website visitors and convert them into prospects. Choosing the type of form to use depending on the situation is sometimes not an easy task. To do this, we are going to analyze the main differences that Pardot offers us, between Pardot Forms or “iFrames”, and Form handlers, and which of these two best suits your needs.
The main difference between an iFrame and a Form Handler is that the latter allow you to integrate third-party forms , external to Pardot. In other words, if you had a form before using Pardot and you need to integrate it into Pardot, you can do so using Form Handlers. This option is not available with iFrames.
WHEN TO USE A FORM HANDLER INSTEAD OF A PARDOT IFRAME
Below are five things to consider when choosing ivory coast phone number library a Form Handler instead of an iFrame or Pardot Form.
Forms handlers allow us total control over the appearance of our forms, since we can design them outside of Pardot and the range of possibilities is greater.
Posting application data to more than one database - that is, once a visitor fills out the form and becomes a prospect, that information will go to our Pardot database and to the original database, prior to using Pardot.
If you need to map a Log in form, which includes information such as financial data, or passwords.
Integrate Pardot with your existing forms.
Using the “third party data” tool for forms.
However, if you find yourself in a different situation, where none of the scenarios mentioned above fit your needs, then you probably need an iFrame.
WHEN TO USE A PARDOT FORM OR IFRAME INSTEAD OF A FORM HANDLER
iFrames, unlike Form Handlers, are forms that we create and manage entirely from Pardot. Once created, we can easily integrate them into our website by copying the HTML code. iFrames are the most commonly used by most people.
Some of the advantages of choosing an IFrame instead of a Form Handler:
Progressive Profiles : iFrames allow us to dynamically change or hide fields on information you already have about the client, which translates into smaller forms and therefore more options for them to be completed.
Built-in bot protection : All Pardot forms have a honeypot and a conditional CAPTCHA. The good news is that neither you nor your prospects will know it's there. If you feel that an extra layer of security is necessary, you can add a reCAPTHA with a corresponding checkbox.
Iframe views and data errors: Using an iFrame gives you more information about how your form is responding. If you have an unusually high error rate, for example, Pardot recommends that you be less strict with the information you ask for in the fields or reduce the number of fields.
Using iFrames in Pardot Landing Pages: Once you create an iFrame, you can easily add it to a Pardot-based landing page. Keep in mind that if a prospect fills out a form on a Pardot-based landing page, the information will be found in the reporting section of the landing page instead of the forms section.
Automate based on form views: Thanks to the information that Pardot offers us about visits, we can automate based on the data obtained. In this way, if a prospect has visited our form, we can create a notice and receive it as a notification, or we can tag it as well.
Displaying the “Thank you page” after form completion: If you want to have full control over the “thank you” message generated after form completion, then you’ll want to host your forms in Pardot, which will allow you
The main difference between an iFrame and a Form Handler is that the latter allow you to integrate third-party forms , external to Pardot. In other words, if you had a form before using Pardot and you need to integrate it into Pardot, you can do so using Form Handlers. This option is not available with iFrames.
WHEN TO USE A FORM HANDLER INSTEAD OF A PARDOT IFRAME
Below are five things to consider when choosing ivory coast phone number library a Form Handler instead of an iFrame or Pardot Form.
Forms handlers allow us total control over the appearance of our forms, since we can design them outside of Pardot and the range of possibilities is greater.
Posting application data to more than one database - that is, once a visitor fills out the form and becomes a prospect, that information will go to our Pardot database and to the original database, prior to using Pardot.
If you need to map a Log in form, which includes information such as financial data, or passwords.
Integrate Pardot with your existing forms.
Using the “third party data” tool for forms.
However, if you find yourself in a different situation, where none of the scenarios mentioned above fit your needs, then you probably need an iFrame.
WHEN TO USE A PARDOT FORM OR IFRAME INSTEAD OF A FORM HANDLER
iFrames, unlike Form Handlers, are forms that we create and manage entirely from Pardot. Once created, we can easily integrate them into our website by copying the HTML code. iFrames are the most commonly used by most people.
Some of the advantages of choosing an IFrame instead of a Form Handler:
Progressive Profiles : iFrames allow us to dynamically change or hide fields on information you already have about the client, which translates into smaller forms and therefore more options for them to be completed.
Built-in bot protection : All Pardot forms have a honeypot and a conditional CAPTCHA. The good news is that neither you nor your prospects will know it's there. If you feel that an extra layer of security is necessary, you can add a reCAPTHA with a corresponding checkbox.
Iframe views and data errors: Using an iFrame gives you more information about how your form is responding. If you have an unusually high error rate, for example, Pardot recommends that you be less strict with the information you ask for in the fields or reduce the number of fields.
Using iFrames in Pardot Landing Pages: Once you create an iFrame, you can easily add it to a Pardot-based landing page. Keep in mind that if a prospect fills out a form on a Pardot-based landing page, the information will be found in the reporting section of the landing page instead of the forms section.
Automate based on form views: Thanks to the information that Pardot offers us about visits, we can automate based on the data obtained. In this way, if a prospect has visited our form, we can create a notice and receive it as a notification, or we can tag it as well.
Displaying the “Thank you page” after form completion: If you want to have full control over the “thank you” message generated after form completion, then you’ll want to host your forms in Pardot, which will allow you