Car dealerships and stands have seen greater demand compared to physician phone number data previous year, which is reflected in greater competitiveness between the various players in the sector, taking into account data collected by the Portuguese Automobile Association (ACAP).
On the other hand, most of these players have not invested in customer acquisition and loyalty initiatives for various reasons, such as lack of knowledge, time, resources, objectives or even internal strategy, which makes it difficult to differentiate themselves. That said, first of all, make sure that you have a well-structured business strategy and that you have followed all the steps to open a car dealership or showroom.
Discover these different automotive marketing strategies to attract customers and adopt the ones that make the most sense for your business!
How to attract customers to a car dealership: 7 tips you should know
Automotive fairs and events
Considering the high investment that buying a vehicle represents (for most people), most customers, although they do a lot of research online, need to see, touch and try out the vehicles in person before making a decision. In addition, there is often a strong need to compare different car models at different dealerships and car dealerships in order to make the choice easier.
To this end, there are some car fairs throughout the country, where your stand can join and be represented, directly publicizing your sales space and your vehicle catalogue to a more segmented target audience, that is, people who, initially, visit these fairs with the purpose of seeing different stands, comparing prices and buying a vehicle.
To achieve the desired effect, invest in the communication of your point of sale/window and in specialized employees to assist interested parties, who know your range of vehicles from A to Z and are able to adapt their sales pitch to each need.
Note: even if you are unable to have a physical presence at the fair or event, you can also choose to sponsor the event, in order to gain visibility for your brand.
Influencers
Influencers, or Digital Influencers, have played an increasingly active and influential role in consumer choices, especially by sharing their personal experiences. As such, they are an excellent way to humanize brand communication, offering greater visibility, trust and credibility to their target audience.
That said, and taking into account your budget level, it could be an excellent opportunity to invest in this recent means of communication, associating yourself with Influencers with the same values and positioning as your stand and creating a win-win partnership for both parties.
You can do this by inviting them to visit your showroom, offering x months at the wheel of a specific car model that you want to boost sales, offering them certain complementary services that you provide (such as car servicing, tire changes, etc.) and other actions, so that they can make certain campaigns and promotions known to their followers and, above all, allow them to share real feedback on your platforms.
