May 31, 22 | 4 min read
google ad manager new tools
Reading time: 4 minutes
Have you ever run a Google video ad campaign? This is one of the most cost-effective ways to build brand awareness and reach new audiences.
If you want to get your content seen by more people faster, then a video ad campaign is definitely something you should consider including in your tactics.
Now, what was already good just got better.
Google Ad Manager recently announced a new range of tools to save time, manage video streams, and increase video revenue.
If you've ever struggled to gather insights into the performance of your programmatic and video ads, this update is for you.
And if you’ve never run a video ad before, now is a great time to start.
In this article, we'll cover the details of slovenia email list the recent update and how marketers can use it to their advantage. So, read on!
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What has changed?
The main goal of the update is to help you automatically discover new opportunities, manage all your video streams flexibly, and ultimately increase your video revenue.
Previously, this involved some manual tasks. Now Google will simplify the process to automatically discover new insights.
Google Ad Manager has released four new tools/updates, divided into two sections: Programmatic Video Health Tools and Real-Time Video Reporting.
Let's learn more about them and why they are important.
Programmatic video tools for health
Save time by highlighting opportunities you may have missed, right when you log into your account. This granular information can help you determine why some inventory performs better than others in auctions.
Programmatic Video Signals - This will show an overview of the performance of your specific video inventory. The signals it reports on include viewability, app or web domain name, and audience insights. These dimensions make it easier for advertisers to increase revenue by identifying where they can improve these metrics. Globally, publishers with high programmatic inventory signal coverage see an average revenue increase of 25% compared to inventory with low programmatic inventory signal coverage.
Video Ad Serving Template (VAST) Errors: Use automation to easily show the number of errors in your video inventory. It also shows which line items are causing errors. Previously, this involved a lot of manual tasks across multiple video-specific reports. Now, you can even sort the list of line items to find errors with the biggest impact on revenue. By showing this useful error information at an early stage, the VAST error insights card can help you increase revenue by fixing misconfigured settings or broken builds.
Real-time video reports
Identify and fix issues faster with new reporting tools. Real-time video reporting for Ad Manager lets you run a report to quickly see if any advertising opportunities for a video event are being missed due to issues with a specific creation/delivery, ad unit, or line item.
Google has improved the availability of historical delivery data by 10x , the company says, reducing the time it takes to access performance data to less than 2 minutes.
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YouTube Ad Delivery Tool – You can test real-time ad delivery on YouTube inventory. You can see data such as ad requests, key values, and winning line item details. Less downtime means more revenue.
Conclusion: Automation and data are a recipe for success
New automated solutions and faster reporting tools give you the time and space to optimize your campaigns and achieve even more results with Google video ad campaigns.
That's what good products offer: less manual work and more information so you can focus on growing your business.
Videos are growing exponentially as a trend for content creators and marketers. TikTok, with its short video experience, is one of the fastest growing social media platforms today.
Instagram realized that and announced 60-second stories in November last year to keep up with the trend and even Google is already working on ways to show short videos in search results more frequently.
Therefore, bringing more tools to boost results with video ad campaigns is in line with current user trends as well as Google’s strategies. And having them available is a huge advantage for advertisers.
