What is 'good content'? Find out what Google users think
Posted: Thu Dec 05, 2024 5:18 am
Diana Martins
Jun 15, 22 | 3 min read
that is good content
Reading time: 2 minutes
After all, what defines good content? Is what's good for you also good for other people? When we talk about good content, we're talking about content that provides a good experience for those searching for something specific; content that goes beyond expectations .
Producing regular content is no longer enough these days. It is necessary to deliver a good experience and interactions that can be consumed faster and with quality.
According to a Google survey, 87% of content viewers say that good content is personal and relevant.
So, for Google users, good content is: relevant to them, intellectually and sensorially stimulating, and finally, emotionally resonant . So, when creating content, remember these four essential elements, which I will describe in detail below.
Follow us on the Rock Content LinkedIn page
The four essential elements of good content
Relevant
To be relevant, content must be tailored to slovakia email address what users are interested in. At the same time, they find content produced by accessible and relatable creators relevant. According to the same Google survey, 80% of people are more open to branded content when it is relevant to them in some way.
It 's not about what your brand wants to say, but about the problems the user wants to solve.
Intellectual
On the intellectual side, people want content that teaches them, shows new perspectives, and changes their perceptions in a positive way. That's what Google wants from your content: to impact people .
But above all, again, it is important to think first about the user and their experience.
Sensory
To be sensorially stimulating, build a good storytelling when producing your content. This is supported by another piece of data from Google's survey:
94 % of people said that good content tells a good story;
92 % of them say that good content is produced with thought and effort.
Emotional
And to deliver emotionally resonant content to your audience, it's important to produce content that creates a real connection with your audience. According to the audience that responded to Google's survey, 85% said that good content makes them feel something emotionally.
When someone consumes your content and feels something, whether it's satisfaction from having their question answered, learning something new, feeling represented, or any other positive feeling, they'll remember your brand.
When we create new content, we must think that your audience should feel represented and find what they need there. When the audience does not find what they are looking for in your content, they will probably not consume it again.
What does the user expect from you?
Think about this when you are searching for a product:
Would you rather buy from a brand that has good content and speaks with authority on the topic, giving you the confidence that it is the best option for you?
Or would you rather have a product where the brand seems not to care about proper communication with its customers?
Remember to track your data, see what type of content is most visited, where there was the most conversion, the bounce rate, where you can get good insights into what is not working and what could be even better and monitor engagement.
Above all, always remember to prepare content with the taste of the audience that consumes it in mind and not what search engines and robots will do with the content. This is something that Google itself makes clear in its Webmaster Guidelines . When we please the user, we are pleasing the search engines.
Share
Jun 15, 22 | 3 min read
that is good content
Reading time: 2 minutes
After all, what defines good content? Is what's good for you also good for other people? When we talk about good content, we're talking about content that provides a good experience for those searching for something specific; content that goes beyond expectations .
Producing regular content is no longer enough these days. It is necessary to deliver a good experience and interactions that can be consumed faster and with quality.
According to a Google survey, 87% of content viewers say that good content is personal and relevant.
So, for Google users, good content is: relevant to them, intellectually and sensorially stimulating, and finally, emotionally resonant . So, when creating content, remember these four essential elements, which I will describe in detail below.
Follow us on the Rock Content LinkedIn page
The four essential elements of good content
Relevant
To be relevant, content must be tailored to slovakia email address what users are interested in. At the same time, they find content produced by accessible and relatable creators relevant. According to the same Google survey, 80% of people are more open to branded content when it is relevant to them in some way.
It 's not about what your brand wants to say, but about the problems the user wants to solve.
Intellectual
On the intellectual side, people want content that teaches them, shows new perspectives, and changes their perceptions in a positive way. That's what Google wants from your content: to impact people .
But above all, again, it is important to think first about the user and their experience.
Sensory
To be sensorially stimulating, build a good storytelling when producing your content. This is supported by another piece of data from Google's survey:
94 % of people said that good content tells a good story;
92 % of them say that good content is produced with thought and effort.
Emotional
And to deliver emotionally resonant content to your audience, it's important to produce content that creates a real connection with your audience. According to the audience that responded to Google's survey, 85% said that good content makes them feel something emotionally.
When someone consumes your content and feels something, whether it's satisfaction from having their question answered, learning something new, feeling represented, or any other positive feeling, they'll remember your brand.
When we create new content, we must think that your audience should feel represented and find what they need there. When the audience does not find what they are looking for in your content, they will probably not consume it again.
What does the user expect from you?
Think about this when you are searching for a product:
Would you rather buy from a brand that has good content and speaks with authority on the topic, giving you the confidence that it is the best option for you?
Or would you rather have a product where the brand seems not to care about proper communication with its customers?
Remember to track your data, see what type of content is most visited, where there was the most conversion, the bounce rate, where you can get good insights into what is not working and what could be even better and monitor engagement.
Above all, always remember to prepare content with the taste of the audience that consumes it in mind and not what search engines and robots will do with the content. This is something that Google itself makes clear in its Webmaster Guidelines . When we please the user, we are pleasing the search engines.
Share