Email Marketing is the most effective channel for generating results, as demonstrated by recent research
Posted: Thu Dec 05, 2024 4:52 am
The State of Marketing Report 2022 has the answer, and we have some thoughts on it too!
Erick Bernard
Jul 28, 22 | 4 min read
Email marketing most effective channel
Reading time: 4 minutes
If you're a digital marketer, you're probably familiar with most of the channels we have available to boost our results. We can use them to reach different audiences at different times and stages of their journey.
However, there are some people who say that email is dead. What if I tell you that 95% of marketers agree that email marketing is an excellent channel to boost their business results ?
What's more, for them, email is number one as the most effective marketing channel , ahead of paid search, organic search, and social media.
These data were some of the findings of the State of Marketing Report 2022 , presented by Hubspot , in association with Rock Content , Litmus and Wistia .
This article is the second in a series of singapore email list blog posts aimed at highlighting the key findings of the study, which provides valuable insights from over 1,600 marketing specialists and is available for free download to help you become a stronger marketer and plan your strategies.
Take a look at this ranking. Let's discuss it in more depth below.
Why is Email Marketing relevant for companies?
Email ROI
First of all, it is extremely cheap. According to Litmus, for every USD 1 invested in Email Marketing, the return could be around USD 36.
This number may be quite impressive, but CRM and email platform together can make the job much easier by reaching hundreds, thousands or millions of people via email without much effort.
Follow us on the Rock Content LinkedIn page
Stronger connections through personalization
Emails remain successful and relevant by providing closer, stronger connections .
We know that providing a personalized experience is important for the day-to-day of a Marketing specialist. You probably already know (and expect) the emails you will receive each week in your inbox, whether it is an Email Marketing communication or a newsletter, for example.
Creating the right segmentations is one of the best features to explore in an Email Marketing strategy. You can use custom tags, such as name, company, position or location, to get closer to the reader.
Another option is to divide your email base by journey stage, industry, or any other distinction to provide different approaches in a more personalized and valuable way.
This can be done in the body of the text or in the subject line (check out our Awesome Email Subject Line Builder ). All you need to do is be creative and make your contacts feel valued.
Work the entire customer journey
Email marketing is a very versatile channel. A good strategy here can generate results for many objectives and stages of your customer's journey .
All you have to do is define the path you want to follow. It is possible:
increase brand awareness ;
generate website traffic;
generate leads and MQLs;
improve sales performance;
to build customer loyalty and retention.
Aligning it with your content strategy and using this source when distributing your content through the funnel can be the turning point in achieving the goals you set. Don't forget that a personalized experience makes all the difference!
Collect different (and valuable) information
The end of cookies and third-party data is scaring some professionals. In the meantime, a good understanding of your email performance can fill in some gaps and bring some calm to the concern that missing data might cause.
Most professionals evaluate open rate and click rate. These are indeed relevant metrics, however, there is much more to explore.
Fountain:State of Marketing Report 2022
In addition to understanding the conversions and ROI generated by email campaigns, it is possible to understand the interactions that the audience has.
With this in mind, marketers can look at:
when the audience is most engaged;
the type of audience interested in each topic;
where the visitor clicks most frequently;
design preferences;
among other information that enriches the strategy.
The richer the information you have, the more consistent and successful your strategy will be. Understanding these interactions will help you propose valuable optimizations and continue to generate even better results.
Conclusion
In the end, your marketing strategy can benefit greatly from the emails you send. Of course, it must be useful and your base must be legitimately won over. Don't buy email address bases. Win over your audience with great content. You'll see the difference in engagement rates!
Strategically, email is inexpensive, personalized, and provides valuable information. It is possible to work through all stages of the journey on a single channel and create stronger connections with the audience while reaching different audiences and achieving different objectives.
If you would like to access the full report, click here to download the State of Marketing Report 2022 for free.
Erick Bernard
Jul 28, 22 | 4 min read
Email marketing most effective channel
Reading time: 4 minutes
If you're a digital marketer, you're probably familiar with most of the channels we have available to boost our results. We can use them to reach different audiences at different times and stages of their journey.
However, there are some people who say that email is dead. What if I tell you that 95% of marketers agree that email marketing is an excellent channel to boost their business results ?
What's more, for them, email is number one as the most effective marketing channel , ahead of paid search, organic search, and social media.
These data were some of the findings of the State of Marketing Report 2022 , presented by Hubspot , in association with Rock Content , Litmus and Wistia .
This article is the second in a series of singapore email list blog posts aimed at highlighting the key findings of the study, which provides valuable insights from over 1,600 marketing specialists and is available for free download to help you become a stronger marketer and plan your strategies.
Take a look at this ranking. Let's discuss it in more depth below.
Why is Email Marketing relevant for companies?
Email ROI
First of all, it is extremely cheap. According to Litmus, for every USD 1 invested in Email Marketing, the return could be around USD 36.
This number may be quite impressive, but CRM and email platform together can make the job much easier by reaching hundreds, thousands or millions of people via email without much effort.
Follow us on the Rock Content LinkedIn page
Stronger connections through personalization
Emails remain successful and relevant by providing closer, stronger connections .
We know that providing a personalized experience is important for the day-to-day of a Marketing specialist. You probably already know (and expect) the emails you will receive each week in your inbox, whether it is an Email Marketing communication or a newsletter, for example.
Creating the right segmentations is one of the best features to explore in an Email Marketing strategy. You can use custom tags, such as name, company, position or location, to get closer to the reader.
Another option is to divide your email base by journey stage, industry, or any other distinction to provide different approaches in a more personalized and valuable way.
This can be done in the body of the text or in the subject line (check out our Awesome Email Subject Line Builder ). All you need to do is be creative and make your contacts feel valued.
Work the entire customer journey
Email marketing is a very versatile channel. A good strategy here can generate results for many objectives and stages of your customer's journey .
All you have to do is define the path you want to follow. It is possible:
increase brand awareness ;
generate website traffic;
generate leads and MQLs;
improve sales performance;
to build customer loyalty and retention.
Aligning it with your content strategy and using this source when distributing your content through the funnel can be the turning point in achieving the goals you set. Don't forget that a personalized experience makes all the difference!
Collect different (and valuable) information
The end of cookies and third-party data is scaring some professionals. In the meantime, a good understanding of your email performance can fill in some gaps and bring some calm to the concern that missing data might cause.
Most professionals evaluate open rate and click rate. These are indeed relevant metrics, however, there is much more to explore.
Fountain:State of Marketing Report 2022
In addition to understanding the conversions and ROI generated by email campaigns, it is possible to understand the interactions that the audience has.
With this in mind, marketers can look at:
when the audience is most engaged;
the type of audience interested in each topic;
where the visitor clicks most frequently;
design preferences;
among other information that enriches the strategy.
The richer the information you have, the more consistent and successful your strategy will be. Understanding these interactions will help you propose valuable optimizations and continue to generate even better results.
Conclusion
In the end, your marketing strategy can benefit greatly from the emails you send. Of course, it must be useful and your base must be legitimately won over. Don't buy email address bases. Win over your audience with great content. You'll see the difference in engagement rates!
Strategically, email is inexpensive, personalized, and provides valuable information. It is possible to work through all stages of the journey on a single channel and create stronger connections with the audience while reaching different audiences and achieving different objectives.
If you would like to access the full report, click here to download the State of Marketing Report 2022 for free.