Digital advertising with Linkedin Ads and its targeting options
Posted: Wed Dec 04, 2024 10:59 am
LinkedIn is the social network for companies par excellence. It is an ideal medium for promoting yourself as a professional and carrying out networking activities with colleagues and companies. Employers are increasingly using it to search for talent, as well as to locate clients and suppliers in B2B companies.
Download Now: How to Determine if Your Campaign Was Successful [ebook]
Another feature of this social list of western sahara consumer email network is its effectiveness in targeting paid ads to very specific audiences.
The main feature that distinguishes digital advertising from traditional advertising is its segmentation capacity and, in the case of LinkedIn, appropriate information is sent to the right audience through a network specialized in companies that have practically no direct competition.
With digital advertising on LinkedIn, B2B companies can segment their ads with very precise characteristics. For example, geographic location (which can be reduced to a city) or by factors such as their professional profile, specialty sector and studies, among others.
There are three formats for LinkedIn ads, which we will choose according to our campaign objectives:
1. Sponsored content
2. Text ads
3. InMail Messages
What options do I have to segment my audience?
The only mandatory option in LinkedIn targeting is to define the geographic location of the target audience. Afterwards, you can set one or more of the following parameters, which are not found in any other social network or PPC campaign:
Segmentation according to companies
You can choose a particular corporation or business, its sector or size.
Company Contacts
It also allows you to reach employees' direct contacts. This option is only applicable in corporations with more than 500 employees.
Followers
To target users who follow our company page. To do this, the corporate and personal profiles must be linked.
Job specifications
Whether it be position, seniority and years of experience.
Specifications regarding studies
Regarding schools and universities where they studied, academic disciplines, skills and degrees obtained.
Gender and age of the target audience
It is also possible to use the most well-known type of segmentation, that is, by demographic data such as gender and age.
how-to-create-attractive-advertising-ads
Recommendations for segmentation
Each campaign defines the audience size, with a minimum of 300 people. LinkedIn suggests the following audience size depending on the product:
Sponsored content , a minimum of 300,000 users.
Text ads , between 60,000 and 400,000 users.
InMail , at least 100,000 users.
Allows you to perform segmentation tests to identify which audience responds best to a particular advertisement.
If you are going to run a campaign similar to one you ran in the past, you can analyze the performance of the previous one to find out which type of users responded best.
With matched audiences , retargeting is used to target and display ads on the platform to people who have already visited our website.
With the audience expansion option , you increase the reach of an ad by showing it to other similar audiences.
With segmentation, it is possible to adapt the different strategies and efforts of a company to the desired audiences. Among them, the creation of advertisements is what will attract the desired audience, so it is important to make them attractive. Learn how to create successful advertisements here.
LinkedIn Ads is a direct way to prospect and generate contacts. With sponsored content, we educate and position ourselves as opinion leaders in the sector. Text ads are a direct way to make ourselves known and through InMail messages we generate personal relationships with each potential client.
LinkedIn is a large virtual networking hub that connects professionals with businesses and enables advertising content to be delivered to the right audience.
Download Now: How to Determine if Your Campaign Was Successful [ebook]
Another feature of this social list of western sahara consumer email network is its effectiveness in targeting paid ads to very specific audiences.
The main feature that distinguishes digital advertising from traditional advertising is its segmentation capacity and, in the case of LinkedIn, appropriate information is sent to the right audience through a network specialized in companies that have practically no direct competition.
With digital advertising on LinkedIn, B2B companies can segment their ads with very precise characteristics. For example, geographic location (which can be reduced to a city) or by factors such as their professional profile, specialty sector and studies, among others.
There are three formats for LinkedIn ads, which we will choose according to our campaign objectives:
1. Sponsored content
2. Text ads
3. InMail Messages
What options do I have to segment my audience?
The only mandatory option in LinkedIn targeting is to define the geographic location of the target audience. Afterwards, you can set one or more of the following parameters, which are not found in any other social network or PPC campaign:
Segmentation according to companies
You can choose a particular corporation or business, its sector or size.
Company Contacts
It also allows you to reach employees' direct contacts. This option is only applicable in corporations with more than 500 employees.
Followers
To target users who follow our company page. To do this, the corporate and personal profiles must be linked.
Job specifications
Whether it be position, seniority and years of experience.
Specifications regarding studies
Regarding schools and universities where they studied, academic disciplines, skills and degrees obtained.
Gender and age of the target audience
It is also possible to use the most well-known type of segmentation, that is, by demographic data such as gender and age.
how-to-create-attractive-advertising-ads
Recommendations for segmentation
Each campaign defines the audience size, with a minimum of 300 people. LinkedIn suggests the following audience size depending on the product:
Sponsored content , a minimum of 300,000 users.
Text ads , between 60,000 and 400,000 users.
InMail , at least 100,000 users.
Allows you to perform segmentation tests to identify which audience responds best to a particular advertisement.
If you are going to run a campaign similar to one you ran in the past, you can analyze the performance of the previous one to find out which type of users responded best.
With matched audiences , retargeting is used to target and display ads on the platform to people who have already visited our website.
With the audience expansion option , you increase the reach of an ad by showing it to other similar audiences.
With segmentation, it is possible to adapt the different strategies and efforts of a company to the desired audiences. Among them, the creation of advertisements is what will attract the desired audience, so it is important to make them attractive. Learn how to create successful advertisements here.
LinkedIn Ads is a direct way to prospect and generate contacts. With sponsored content, we educate and position ourselves as opinion leaders in the sector. Text ads are a direct way to make ourselves known and through InMail messages we generate personal relationships with each potential client.
LinkedIn is a large virtual networking hub that connects professionals with businesses and enables advertising content to be delivered to the right audience.