Why is a sales enablement content strategy important?
Posted: Thu Jan 23, 2025 5:26 am
Let's look at an example of a Purchasing Power solution finder, built with Ion.
sales enablement solutions
sales enablement solutions
In this example, Purchasing Power uses the solution finder for those looking to purchase a laptop. The questions ask how the user will use it, the operating system they prefer, and the level of portability they need. Based on their answers, Purchasing Power makes a recommendation, in this case offering a gaming laptop.
The solution is as simple as that. If the user is not satisfied with the result, he is given the option to start over. Otherwise, he can purchase the recommended solution with a direct link to the brand's website.
Plus, the sales team already has all the information provided by the user in this experience. They'll know where they clicked, what result they received, and whether they continued on the website. They'll also know if the user left the solution search engine at any point, which gives them a great starting point for a follow-up call.
When the salesperson calls the prospect, he won't need to tunisia phone number list spend time digging for answers he already knows. He'll have everything he needs to focus on what's stopping the prospect from making the purchase.
Bridging the gap between marketing and sales means providing smarter approaches when dealing with potential customers. That’s why you need a sales enablement content strategy.
Demands for a good strategy sales training strategy are always growing, as more and more companies understand the need to provide their sales teams with valuable information to make smarter sales .
Additionally, having a sales enablement content strategy helps you define the purpose of your creations and carry out actions that will help you achieve your goals. Both marketing and sales teams will benefit , as they will all deliver better results. Unfortunately, few companies understand this value.
sales enablement solutions
sales enablement solutions
In this example, Purchasing Power uses the solution finder for those looking to purchase a laptop. The questions ask how the user will use it, the operating system they prefer, and the level of portability they need. Based on their answers, Purchasing Power makes a recommendation, in this case offering a gaming laptop.
The solution is as simple as that. If the user is not satisfied with the result, he is given the option to start over. Otherwise, he can purchase the recommended solution with a direct link to the brand's website.
Plus, the sales team already has all the information provided by the user in this experience. They'll know where they clicked, what result they received, and whether they continued on the website. They'll also know if the user left the solution search engine at any point, which gives them a great starting point for a follow-up call.
When the salesperson calls the prospect, he won't need to tunisia phone number list spend time digging for answers he already knows. He'll have everything he needs to focus on what's stopping the prospect from making the purchase.
Bridging the gap between marketing and sales means providing smarter approaches when dealing with potential customers. That’s why you need a sales enablement content strategy.
Demands for a good strategy sales training strategy are always growing, as more and more companies understand the need to provide their sales teams with valuable information to make smarter sales .
Additionally, having a sales enablement content strategy helps you define the purpose of your creations and carry out actions that will help you achieve your goals. Both marketing and sales teams will benefit , as they will all deliver better results. Unfortunately, few companies understand this value.