Reduce costs in marketing
Posted: Thu Jan 23, 2025 3:33 am
As a marketer, you are aware of the costs involved in attracting new leads from the start. This work includes helping them learn about your brand, getting their attention, making them consider options, and convincing them to buy.
Customer Acquisition Cost (CAC) is always higher when the buying journey is longer. That's why you should focus on those who are closer to making a new purchase.
Therefore, having a balance between generating leads and nurturing converted customers is the best strategy for a lower CAC.
Earn predictable income
A loyal customer base will always consume something from your brand. For retailers, this is a competitive advantage.
So, instead of just working on events to make usa phone number list money on a certain date, leverage your customers' loyalty to keep your business profitable all year long.
After all, a predictable cash flow helps you plan for a steady pace of expansion !
Building a strong user base
Most customers come and go, but those who stay form a core that gives stability to your brand.
A loyal audience is eager to share thoughts and insights about their habits, expectations, and experiences , so getting to know them better will teach you how to attract more people like them.
Be more attractive
When a customer gives you their loyalty, it doesn't just mean they want to buy more, but they want to be part of the brand's life, interacting with it, promoting it and participating in its initiatives.
This means that the larger your loyal base, the more engagement you'll get on campaigns and live experiences as they participate, tag friends, and talk about you.
Customer Acquisition Cost (CAC) is always higher when the buying journey is longer. That's why you should focus on those who are closer to making a new purchase.
Therefore, having a balance between generating leads and nurturing converted customers is the best strategy for a lower CAC.
Earn predictable income
A loyal customer base will always consume something from your brand. For retailers, this is a competitive advantage.
So, instead of just working on events to make usa phone number list money on a certain date, leverage your customers' loyalty to keep your business profitable all year long.
After all, a predictable cash flow helps you plan for a steady pace of expansion !
Building a strong user base
Most customers come and go, but those who stay form a core that gives stability to your brand.
A loyal audience is eager to share thoughts and insights about their habits, expectations, and experiences , so getting to know them better will teach you how to attract more people like them.
Be more attractive
When a customer gives you their loyalty, it doesn't just mean they want to buy more, but they want to be part of the brand's life, interacting with it, promoting it and participating in its initiatives.
This means that the larger your loyal base, the more engagement you'll get on campaigns and live experiences as they participate, tag friends, and talk about you.