Good customer service creates engagement and loyalty. A bad customer experience with customer service brings losses and damage to the company's image and the product or service.
In this article, we provide a complete guide on how to deliver a unique customer experience. And we teach you customer service best practices with a clear list of do's and don'ts.
We will also look at the steps you need to take to:
Better train your customer service team
Dealing with user complaints and criticism
What is customer service
It is the attention that the company gives to its customers to offer them a pleasant and easy experience, before, during and after the purchase (post-sale).
Customer service brings together: sales techniques, technology and a sales philosophy focused on captivating and retaining customers.
Nowadays, customer service should be easily accessible any day of the week. This can be through social media, email, a chat on the website or voicemail.
The result of good pre- and post-sales service is business growth.
Satisfied customers: the goal of customer service
The main objective of customer service is to resolve overseas chinese in europe data problems and queries so that people know the product or service better. In other words, to fulfill the brand's promise by giving customer satisfaction.
Satisfied customers trust the brand, recommend it and buy again.
This satisfaction must be part of the company culture and a pillar of the sales strategy. “Customer satisfaction is the basis of quality management systems,” says the Spanish Association for Quality .
The international standard ISO 9000:2015 , which sets criteria for quality management systems, defines satisfaction as "customer perception of the degree to which their requirements have been met."
Previously, buyers selected and valued a service or product based on its price and usefulness.
In today's world where many sell the same thing, “ excellent customer service can make all the difference ,” says Jürgen Klarić , one of the top 10 Spanish-speaking sales experts .
Customer service is usually responsible for managing post-sales. But it also acts in pre-sales. It has a key impact on the customer's purchasing experience and on the sales team.
If it is bad, the customer will not come back. All the marketing and sales efforts will go down the drain and there will be losses in the business.
Benefits of good customer service
Many businesses believe that customer loyalty is worth more than a sale. And they are quite right.
