Three benefits of owned media

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There are three main benefits to owned media. Here we will explain these three benefits.

Accumulate as "assets"
Content created on owned media is accumulated as an "asset." Once content is created, it can continue to provide useful information to users for a long period of time. For example, guidelines, useful information, and educational content tend to be read by many users even over time. Also, since many articles are accumulated on owned media, new users may read past articles.

Reduce advertising costs
Another benefit of owned media is that it reduces advertising costs. With advertising, advertising costs are incurred each time an ad is placed. However, with owned media, the cost of creating luxembourg mobile phone numbers database content only needs to be paid once, making it more cost-effective in the medium to long term. In particular, if your site appears at the top of search results through SEO measures, it will attract more customers.

Gaining user trust
By continuing to provide users with useful, high-quality content through your owned media, you can gain their trust. Users who gain their trust will have a favorable impression of your company and are more likely to become your fans.

In addition, you can increase your followers by spreading the content posted on your owned media on social media. In some cases, becoming widely known on social media can lead to an increase in inquiries from social media and even attract customers.