3 Tips for an ideal structure for your Google Ads campaigns
Posted: Wed Dec 04, 2024 9:56 am
How do I make the ideal campaign? How do I reach my ideal clients? How do I know if it will work? ... We've all been there, don't worry. Wondering how to make the perfect structure to reach potential clients in our Google Ads campaigns, but here's the secret... This is not possible! Or at least not at first as one would like. Success takes order , patience and dedication .
Here I explain 3 tips that you list of benin consumer email can apply when structuring your campaigns , optimizing them and being able to feel that something that tells us that we are doing things right.
Number 1: "Connection"
And yes, just as you hear, the important thing is to first put yourself in the place of your potential clients , think about how he or she will perform searches and thus, have the first keywords with the interests that will begin to lead you to them.
NOTE and I repeat, you will have THE FIRST keywords with the interests that will start to lead you to your potential client, because this process, like any relationship, needs constant attention and improvement, but we will talk about this later.
Number 2: "Classification"
Once you have your keywords defined, it is important that you analyze them and identify some way to classify them .
It can be by concepts, products, locations of your ideal client, age of your ideal client, or any way that makes sense to you, because at the end of the day, it is your campaign and it should make sense to you so that you can maintain control
Number 3: "Exclusion"
Just as we mentioned in tip number 1, the process to reach the perfect keywords for your ideal client takes time and gradually excluding the keywords that are not generating results for you .
How do I know when to decide whether to exclude them or not? It's all a big "it depends" since this is constant experimentation and taking into account many variables as you advance in optimization, but a good reference for those who are starting a campaign without any prior information is the cost of the keyword and the results .
If it's been 2 weeks and a keyword has generated little to no conversions and has cost you a lot compared to the other keywords in your rankings, now would be a good time to thank it, exclude it, and focus on the valuable stuff .
NOTE: Just because a keyword didn't work in a campaign doesn't mean it will never work.
EXTRA
Because we like to help and make people's lives easier with their digital marketing campaigns, here is a fourth and final tip:
Order
Once you have the keywords with the most suitable interests and have identified their proper classification, the next step is to decide how to order the campaigns that will be created with these concepts . Ideally, you would have a campaign for each classification with its own budget, where you start with a single set of ads with the keywords you have already identified.
Why? Because this way the budget will be spent clearly on each classification , and you will be able to know exactly what is working this time and what is not.
Otherwise, if you add all your concepts into a single campaign with different ad sets, the budget, through automatic optimization, will increase the bid in the groups that are having good immediate results . And this often causes us to discard classifications that could have worked if we gave them more time and with an independent budget.
That's all, I hope it has been useful to you and remember, nothing is law, the important thing is that you can create the system that works for you and your potential client and generates value .
If you have any further questions, please contact us. We have a large group of specialists in Google Ads campaign management , data analysis with Hubspot and digital marketing strategy consulting.
Here I explain 3 tips that you list of benin consumer email can apply when structuring your campaigns , optimizing them and being able to feel that something that tells us that we are doing things right.
Number 1: "Connection"
And yes, just as you hear, the important thing is to first put yourself in the place of your potential clients , think about how he or she will perform searches and thus, have the first keywords with the interests that will begin to lead you to them.
NOTE and I repeat, you will have THE FIRST keywords with the interests that will start to lead you to your potential client, because this process, like any relationship, needs constant attention and improvement, but we will talk about this later.
Number 2: "Classification"
Once you have your keywords defined, it is important that you analyze them and identify some way to classify them .
It can be by concepts, products, locations of your ideal client, age of your ideal client, or any way that makes sense to you, because at the end of the day, it is your campaign and it should make sense to you so that you can maintain control
Number 3: "Exclusion"
Just as we mentioned in tip number 1, the process to reach the perfect keywords for your ideal client takes time and gradually excluding the keywords that are not generating results for you .
How do I know when to decide whether to exclude them or not? It's all a big "it depends" since this is constant experimentation and taking into account many variables as you advance in optimization, but a good reference for those who are starting a campaign without any prior information is the cost of the keyword and the results .
If it's been 2 weeks and a keyword has generated little to no conversions and has cost you a lot compared to the other keywords in your rankings, now would be a good time to thank it, exclude it, and focus on the valuable stuff .
NOTE: Just because a keyword didn't work in a campaign doesn't mean it will never work.
EXTRA
Because we like to help and make people's lives easier with their digital marketing campaigns, here is a fourth and final tip:
Order
Once you have the keywords with the most suitable interests and have identified their proper classification, the next step is to decide how to order the campaigns that will be created with these concepts . Ideally, you would have a campaign for each classification with its own budget, where you start with a single set of ads with the keywords you have already identified.
Why? Because this way the budget will be spent clearly on each classification , and you will be able to know exactly what is working this time and what is not.
Otherwise, if you add all your concepts into a single campaign with different ad sets, the budget, through automatic optimization, will increase the bid in the groups that are having good immediate results . And this often causes us to discard classifications that could have worked if we gave them more time and with an independent budget.
That's all, I hope it has been useful to you and remember, nothing is law, the important thing is that you can create the system that works for you and your potential client and generates value .
If you have any further questions, please contact us. We have a large group of specialists in Google Ads campaign management , data analysis with Hubspot and digital marketing strategy consulting.